Business As Unusual: The Amazon Business Coaching Documentary

Business As Unusual: The Amazon business coaching documentary that reveals what it’s like to work with a coach

Business As Unusual, streaming now on Amazon Prime Video, is a groundbreaking business coaching documentary that takes viewers behind the scenes of real UK businesses as they navigate extraordinary challenges. Narrated by Downton Abbey’s Phyllis Logan, this five-episode series showcases the real-life journeys of entrepreneurs working with professional business coaches to overcome crises, adapt strategies, and transform their companies.

This documentary is perfect for anyone curious about what it’s like to work with a business coach. Unlike scripted reality shows, these are genuine businesses with authentic struggles, allowing viewers to see the tangible impact of coaching on business growth, resilience, and decision-making.

Real businesses, real challenges

The series follows eight businesses across the UK, including NOCO Hair in Bristol, Inside Travel Group, Woodlands Animal Sanctuary in Ormskirk, and Tiny Wizard in Abergavenny. From navigating the first lockdown to pivoting services and securing cash flow, each business faces unique pressures.

Through the lens of this business coaching documentary, viewers witness how a professional coach helps business owners tackle these challenges. Coaching provides not only strategic guidance but also accountability, clarity, and confidence during uncertain times. For many entrepreneurs featured in the series, working with a coach proves transformative, offering insights and strategies that they would not have developed on their own.

What business coaching looks like in action

If you’ve ever asked yourself, “What is business coaching really like?” this documentary gives an honest answer. A business coach does much more than provide advice they act as a strategist, mentor, and accountability partner. In Business As Unusual, coaching is shown in action: helping businesses set goals, implement structured plans, and respond to unexpected crises with agility and foresight.

Viewers get a front-row seat to moments of vulnerability, problem-solving, and breakthrough. Whether it’s a young couple who opened a bar on Barry Island or a cleaning company adapting to new client needs, the series demonstrates that business coaching is about empowering owners to make confident, informed decisions.

The power of coaching during uncertainty

The timing of this documentary adds a layer of urgency. Businesses featured in the series navigate the challenges of lockdowns, economic uncertainty, and evolving markets. The series illustrates that business coaching can be a lifeline, providing structure and guidance when the stakes are highest.

Julie Wagstaff, Managing Director of ActionCOACH UK, emphasises that many business owners are unaware of the benefits of coaching. Business As Unusual aims to change that by showing the real impact coaching can have not just on profits, but on business confidence, team dynamics, and long-term growth strategies.

Who will benefit from watching this documentary?

Business As Unusual speaks to a wide audience. Aspiring entrepreneurs can learn from the mistakes and successes of others, while existing business owners can gain insight into how coaching could accelerate their growth. The documentary is also an excellent resource for anyone interested in understanding the practical realities of working with a business coach.

By showcasing tailored strategies, accountability, and problem-solving in real business contexts, the series helps viewers understand why professional coaching is often a key factor in overcoming challenges and achieving sustainable success.

A huge thank you to the following businesses who took part in the Business As Unusual series:

NOCO Hair, Bristol 

Inside Travel Group, Bristol 

Woodlands Animal Sanctuary, Ormskirk 

Ruby & Daisy, Rossendale 

Integrity Cleaning, London 

MAES London, London 

Craft Republic, Barry 

Tiny Wizard, Abergavenny 

Learn more about working with a business coach

For those inspired by the documentary and curious about what it’s like to work with a business coach, ActionCOACH provides a clear path to explore this further.  Our programmes focus on creating bespoke growth plans, establishing accountability systems, and helping business owners unlock their full potential.

Whether you are just starting your entrepreneurial journey or looking to scale your existing business, coaching can provide clarity, direction, and actionable strategies that make a real difference. By seeing coaching in action through Business As Unusual, you can gain insight into the transformative power of this partnership.

Watch Business as Unusual on Amazon Prime Video

Business As Unusual is available now on Amazon Prime Video. It’s not just a documentary, it’s an educational and inspiring exploration of what it truly means to work with a business coach. For anyone considering professional guidance for their business, this series provides a firsthand look at the challenges, strategies, and successes that coaching can bring.