Our 14 Points of Culture
Culture is the lifeblood of who we are, it shapes how we think, act, lead and grow together. Below, we summarise the 14 key points that's become the heart of the ActionCOACH community.
Live it. Lead it. Build with it.
Gain control of your business
You deserve to have full control to make your own choices and set your own priorities. Get your business working for you, not the other way around.
Boost financial results
Invest your time in only the highest-value activities that drive your business forwards, increasing your financial rewards.
Improve your quality of life
Whether that’s picking your children up from school or exploring the world. Get your business working, so you don't have to.
What are the key benefits of having a business coach?
Commitment
I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.
Ownership
I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.
Integrity
I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity and I clear up all broken agreements immediately.
Excellence
Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.
Communication
I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologise for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.
Success
I focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.
Education
I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory.
Community
I am a community member and a true builder of the community. I contribute to and participate in a culture where everyone is welcomed, coached and valued as part of the team. I rise so I can lift others, and I celebrate my success and the success of our clients, coaches, and partners. I invite, cooperate, collaborate, and give back, knowing that together we are stronger.
Balance
I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.
Fun
I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.
Systems
I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.
Consistency
I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.
Gratitude
I am a truly grateful person. I say thank you and show appreciation often and in many ways so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.
Abundance
I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.
Business coaching can make your dreams possible...
Since working with ActionCOACH, James and Sam have seen and increase of 116% in net profit with 8 new team members onboarded. They've achieved a better work life balance and are able to work on the business rather than in the business.
Sam George and James Dean, Director and Managing Director, Western Building Consultants
If you aren't improving or changing the things that are stopping you from achieving your goals then you've got to look at yourself as an investment.
Harvey Sutton, Managing Director, Suttons IFA
I was skeptical at first but the effect it's had on the business has been exceptional. Our coach helped us structure our company from top to bottom in a more efficient way so we could survive the pandemic. We're now looking at expanding internationally which we would have never been able to do before starting with ActionCOACH.
Raed Hamandi, Business Owner, Bonham & Brook
Fergus Howie has been working with his ActionCOACH for over 6 years. In that time, they’ve had a 360% increase in their net profit and on top of that become an award-winning business, winning several awards for the quality of their products. With the help of his coach, he’s been able to spend more time working on his personal life developing his own life goals.
Fergus Howie, Business Owner, Wicks Manor Farm
My business was performing well but I knew that something needed to change in order to grow my business. My coach has changed my business mindset and we've now implemented new systems and procedures to help both me and my team.
Mark Coakley, Business Owner, Autocare
I would recommend ActionCOACH to anybody, it's really turned around my business. After suffering a large loss in my business I didn't know how to turn things around. Having a coach gave me a new perspective of my business and their support has resulted in my business making a profit again.
Grant Coles, Managing Director, Access4lofts
Learning centre
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