Our 14 Points of Culture
Culture is the lifeblood of who we are, it shapes how we think, act, lead and grow together. Below, we summarise the 14 key points that's become the heart of the ActionCOACH community.
Live it. Lead it. Build with it.
Gain control of your business
You deserve to have full control to make your own choices and set your own priorities. Get your business working for you, not the other way around.
Boost financial results
Invest your time in only the highest-value activities that drive your business forwards, increasing your financial rewards.
Improve your quality of life
Whether that’s picking your children up from school or exploring the world. Get your business working, so you don't have to.
What are the key benefits of having a business coach?
Commitment
I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.
Ownership
I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.
Integrity
I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity and I clear up all broken agreements immediately.
Excellence
Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.
Communication
I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologise for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.
Success
I focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.
Education
I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory.
Community
I am a community member and a true builder of the community. I contribute to and participate in a culture where everyone is welcomed, coached and valued as part of the team. I rise so I can lift others, and I celebrate my success and the success of our clients, coaches, and partners. I invite, cooperate, collaborate, and give back, knowing that together we are stronger.
Balance
I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.
Fun
I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.
Systems
I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.
Consistency
I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.
Gratitude
I am a truly grateful person. I say thank you and show appreciation often and in many ways so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.
Abundance
I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.
Business coaching can make your dreams possible...
Getting ActionCOACH involved in his business allowed Pete to tap into the expertise of the coach and push the business into a new direction of growth. In a short space of 6-8 weeks, Pete noticed the shift in his mindset, a better structure for the business and clarity with his figures.
Pete Wharton, Managing Director, Wharton Natural
Since working with Action Coach, Jo Maltby of Willow Brooke Day Nursery has seen gross profits increase from 750K to 1.1M! With the help of tools and strategies from ActionCOACH she has been able to hire 29 new team members and significantly reduce her working hours to prioritise family time.
Jo Maltby, Managing Director, Willow Brooke Day Nursery
My business was performing well but I knew that something needed to change in order to grow my business. My coach has changed my business mindset and we've now implemented new systems and procedures to help both me and my team.
Mark Coakley, Business Owner, Autocare
We want to be £2M+ business in the next five years. Most Business Owners have that excitement, they have their goal but it's difficult to see it. When you start coaching you get to see it, it starts to become clearer and therefore you believe it's more attainable. We're solicitors, we were never trained to run a business. A business coach is a fantastic asset, it pays for itself, supports itself, brings in much much more than just the coaching to your business.
Bill Barton, Managing Director, Barton Legal
When I go home now I don't have to take my laptop. I actually get to make tea, spend time with the kids and take the dog out for a walk with my partner. She's seen the positive side, I'm not as stressed with the day-to-day stuff or having to order parts at 9 o'clock at night. It's just allowed me to be present at home and be able to focus on the family.
Paul Van Heeswyk, Managing Director, Crucial Engineering
I would recommend ActionCOACH to anybody, it's really turned around my business. After suffering a large loss in my business I didn't know how to turn things around. Having a coach gave me a new perspective of my business and their support has resulted in my business making a profit again.
Grant Coles, Managing Director, Access4lofts
Learning centre
Explore a wealth of invaluable business coaching resources, including articles, ebooks, and videos, to empower your entrepreneurial journey in our comprehensive Learning centre.
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It's time to make a change
With 98% of clients saying they'd recommend ActionCOACH, this will be a change we're certain you'll be proud of when looking back at your business growth.
