Our 14 Points of Culture
Culture is the lifeblood of who we are, it shapes how we think, act, lead and grow together. Below, we summarise the 14 key points that's become the heart of the ActionCOACH community.
Live it. Lead it. Build with it.
Gain control of your business
You deserve to have full control to make your own choices and set your own priorities. Get your business working for you, not the other way around.
Boost financial results
Invest your time in only the highest-value activities that drive your business forwards, increasing your financial rewards.
Improve your quality of life
Whether that’s picking your children up from school or exploring the world. Get your business working, so you don't have to.
What are the key benefits of having a business coach?
Commitment
I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.
Ownership
I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.
Integrity
I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity and I clear up all broken agreements immediately.
Excellence
Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.
Communication
I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologise for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.
Success
I focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.
Education
I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory.
Community
I am a community member and a true builder of the community. I contribute to and participate in a culture where everyone is welcomed, coached and valued as part of the team. I rise so I can lift others, and I celebrate my success and the success of our clients, coaches, and partners. I invite, cooperate, collaborate, and give back, knowing that together we are stronger.
Balance
I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.
Fun
I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.
Systems
I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.
Consistency
I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.
Gratitude
I am a truly grateful person. I say thank you and show appreciation often and in many ways so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.
Abundance
I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.
Business coaching can make your dreams possible...
As an architect, we’re not taught anything about business during our years of education. You’re left to figure it out as you go along. After 15 years in business, we realised we still didn’t really know what we were doing. ActionCOACH UK gave us the business knowledge and structure we’d been missing from day one. Since working with them, our turnover has increased by 100%, we have our weekends back, and we no longer have that constant pressure of worrying about getting to the end of the month.
Robert Gilmour, Business Owner, Gilmour Architect
There is no way we would have achieved what we have without the coaching and the learning we gained through ActionCOACH UK. It gave us the foundation to grow the business to £50M. We simply would not have been able to achieve that, or grow at the pace we have, without ActionCOACH UK.
Matt Morall, Business Owner, ABEC
When I started, it was just me and a single employee. Within 12 months, my net profit had tripled. Since then, we’ve grown to a team of 12 and gone on to acquire additional companies. It’s a completely different business, and it’s transformed our family life too. None of this would have been possible without ActionCOACH UK.
Louise Seagar, Business Owner, The Inspiration Agency
You should definitely hire a business coach, if only for the fact that you have a mentor to bounce ideas off, a clear plan in place, and someone to hold you accountable. In our first year, we increased our business by 35%. It goes to show that the work you put in is worth it. I now have the flexibility to work from home and, most importantly, have the choice to be at home with my family.
David Rosskelly, Business Owner, Tru Office
Finding the right coach has been transformational, and I highly recommend it. I now genuinely feel like a CEO. I have people managing the operational, administrative and client sides of the business, so I’m no longer involved in the day-to-day. I’ve gone from working 80-hour weeks to 40-hour weeks. I’m working smarter, not harder.
Claria Melia, Business Owner, Equitory
Learning centre
Explore a wealth of invaluable business coaching resources, including articles, ebooks, and videos, to empower your entrepreneurial journey in our comprehensive Learning centre.
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It's time to make a change
With 98% of clients saying they'd recommend ActionCOACH, this will be a change we're certain you'll be proud of when looking back at your business growth.
