Why Are Business Owners Hiring Business Coaches?

This is the secret ingredient to make your business a success

Every business experiences struggles in it’s path to success. These struggles could be not achieving your business goals, feeling overwhelmed, facing new challenges, or reaching a plateau in your growth and not being able to break through that glass ceiling. In this article, we’ll share why so many businesses are hiring business coaches and explain some of the misconceptions about hiring a business coach.

At ActionCOACH, we’ve seen firsthand how effective a coach can be in helping businesses of all sizes in every industry. Even during difficult times like Covid-19 and the cost of living crisis, our clients have not only survived but thrived.

What Is Business Coaching?

Business coaching is still an emerging industry so there are many misconceptions as to what a business coach actually does. So what is a business coach?

A business coach works with business owners, or managers within a business, to help them improve their performance, over challenges and achieve their goals through proven strategies and systems. The primary role of a business coach is to provide a business with support, guidance, and accountability to both the business owner and the team. They work closely with a business to identify strengths, weaknesses, and areas for improvement in order to develop a plan to help a business achieve their goals.

This may involve: 

• Regular meetings for accountability
• Setting specific goals for the business to achieve
• Developing strategies for sales and marketing
• Training a business’s team
• Implementing new systems and procedures

Every business is different and there's no one-size-fits-all approach to achieving success with a business coach. They'll work with you to develop a customised strategy that is tailored to the specific needs of your business.

Why Would A Business Hire A Coach?

Business owners might hire a business coach for various reasons, depending on their specific needs and goals. Most commonly, we’ve found that businesses hire external help because they are stuck in the day-to-day of their business. It can be difficult to implement new strategies, see the blind spots in your business, or make necessary changes without the support and accountability that a coach provides.

Here are some common reasons why businesses look for external support and how a coach can help:

• Lack Of Clear Business Goals: Business coaches can assist in setting clear and achievable goals for the business, as well as developing strategies to reach those goals. They can help business owners prioritise tasks and allocate resources effectively.
• The Business Is Underperforming: Business coaches can help business owners improve their performance in various areas, such as sales, marketing, operations, and finance. They can provide valuable insights and strategies to overcome challenges and maximize efficiency.
• Navigating New Challenges: Every business faces obstacles and setbacks at some point. A business coach can offer guidance and solutions to overcome challenges, whether they are related to market changes, competition, or internal issues within the business.
• Staying Competitive: In today's fast-paced business environment, staying ahead of the competition is crucial. A business coach can help business owners stay informed about industry trends, emerging technologies, and best practices, ensuring that their business remains competitive.

Business owners often turn to business coaches when they find themselves overwhelmed by the day-to-day operations of their business, struggling to set clear goals, address underperformance, or navigate new challenges. With the support and guidance of a coach, they can regain focus, implement effective strategies, and stay competitive in an ever-evolving market landscape.

Businesses encounter various challenges on their journey to success, ranging from goal-setting difficulties to navigating new obstacles. Hiring a business coach offers a strategic solution, providing tailored support, guidance, and accountability to help businesses overcome hurdles, improve performance, and stay competitive in today's dynamic market environment.

Do any of these struggles sound familiar to you? Maybe it’s time to see what a business coach could do for you and your business. Use our coach finder tool to find a coach near you or visit our learning centre for free articles and videos on how to level up your business.