How To Grow Your Business Easily With These 3 Tips

Where do you want your business to be at the end of 2024?

For most people, a new year means setting new personal and professional goals and making a plan to achieve those goals throughout the year. But, it can be difficult to know where to start when you’re in the thick of your day-to-day activities. This article will explain our top 3 tips to grow your business in 2024.

At ActionCOACH, we know how hard it is for business owners to grow and succeed in today’s ever-evolving market. The 3 tips in this article are the foundations to help you navigate your business growth. Many of our clients saw success following these tips, even during the 2020 pandemic.

Tip 1: New Technology

As you grow your business, you need to continue to develop your systems in order to scale your business effectively. New technology is always coming out, and it can be difficult to know what you should integrate into your business. The best way to figure this out is to analyse your current systems. Start by asking yourself these 3 questions… 

1. Are they important to the running of your business? 
2. Do they make your team more efficient? 
3. Does that system make your customer experience better?
   
   

Once you know what your business currently has and its purpose, you can look for specific pieces of new technology to fill in the gaps. It could be that you need new software to monitor your team’s payable hours and help manage those metrics for you. Or, it could be using AI to reduce how much time you spend on marketing by creating prompts for original content or helping you perfect your social media messaging.

Technology will always be evolving, and it can be difficult to keep up with the pace of change. Consistently analysing your processes and systems can help pinpoint exactly what you need in your business to close the gaps and make your business more efficient.

Tip 2: Prioritise Customer Experience

It’s no longer okay just to make your customers happy! To stand out, you need to WOW your customers. 

Consider the satisfaction your customers experience when they use your products or services, and how it distinguishes your business from competitors, leading to glowing reviews 

Consistency is the most important way to ensure your customers get a great experience. Large corporations like McDonald’s are successful not because they are good at creating a burger but because they are consistent with the experience they provide to their customers, which is quick and convenient fast food.

 By consistently providing your customers with exceptional experiences, you can then establish a systematic approach to ensure a 'WOW' experience every single time. For further insights on prioritising customer experience, please read the following article: “How To Craft A Powerful USP”

Tip 3: Adapt and Innovate

The biggest and most successful businesses are the ones who can adapt and innovate. Over the years, many large and influential corporations have fallen victim to thinking they are too big to keep adapting to the current market and creating innovative new products to bring to marketing, like Nokia and Kodak.

Examine the major trends shaping your market and explore how you can leverage these insights to gain a competitive edge. Consider how your business could embrace new technologies and platforms to engage with different demographic groups. Reflect on whether there is an emerging demand among your customers for a new variety of products or services that you could offer

These ideas can come not only from you analysing the current marketplace but also from what your team observes as they deal with your customers day-to-day. Make it part of your business culture to reward innovation. You'll be surprised how much innovation comes from your team alone and how many great ideas they have.

Navigating business expansion in the constantly shifting terrain of 2024 poses a formidable challenge  By focusing on the 3 areas discussed in this article, you can create powerful business strategies to help pave the way for success. Implementing new technologies, prioritising customer experience and learning to adapt are the keys to securing your future business success. By fostering a culture of innovation and rewarding creativity, businesses can harness the collective insights of their teams to drive sustainable growth.

If you're still finding it difficult to grow your business no matter what you try, maybe it's time to try hiring a professional like a business coach to offer an unbiased opinion on where you could improve your business. Use our coach finder tool to find a coach near you, or visit our learning centre for free articles on how to level up your business.