Why 98% of Clients Would Recommend ActionCOACH to a Friend

Business coaching that delivers: Why 98% of ActionCOACH clients would recommend it to a friend

When business owners look for a coach, the stakes are high. They need someone they can trust, someone who’s proven to make a real difference. ActionCOACH UK understands that and the results speak for themselves.

In latest independent research conducted by WorkBuzz, 98% of ActionCOACH clients said they would recommend ActionCOACH to a friend or business associate. That level of endorsement is not just rare, it’s world-class.

Unpacking client satisfaction

The annual Client Satisfaction Survey revealed more than just warm feelings: it provided hard evidence that ActionCOACH is making a tangible, sustained impact on businesses across the UK. According to their 2023 survey:

96% of clients said ActionCOACH offers a powerful suite of business solutions.

98% would recommend ActionCOACH to others ­– a staggering referral rate.

99% said their individual Action Coach makes a positive difference to their business.

94% felt that working with ActionCOACH was a good investment.

Among clients who had been with ActionCOACH for a year or more, 84% reported increased revenue

These numbers don’t just show satisfaction, they show impact.

Loyalty measured: NPS & CAS

Beyond raw percentages, ActionCOACH also tracks how likely clients are to refer others, a key indicator of loyalty and long-term trust. In fact, we use a Client Advocacy Score (CAS), which is closely comparable to the more familiar Net Promoter Score (NPS).

In the 2023 survey, ActionCOACH UK recorded an NPS/CAS of 79, according to WorkBuzz.

Previous years’ data also demonstrate this world-class performance. For example, in 2022, ActionCOACH UK achieved an NPS of 84.

To put that in context: those scores compare favorably with global household brands. In 2023, Apple had an NPS of around 60, while ActionCOACH UK scored 79.

An NPS (or CAS) in this range signals not just happy clients, but advocates. These are people who aren’t just pleased with their coaching; they’re actively promoting it.

Transformative coaching for all business sizes

One of the most compelling things about ActionCOACH’s survey is how evenly the benefits are distributed:

Whether clients run multi-million-pound businesses or lean solopreneur operations under £25,000 revenue, they rated their CAS at 100, the maximum possible.

In a sample of clients working with ActionCOACH, every single respondent said their coach helped them achieve a better work-life balance and made a positive difference. In long-term coaching relationships, 100% of clients continue to say their coach is “worth the investment,” even after 5 years

These are not vanity figures. They reflect real business growth, renewed confidence, and sustainable change.

Impact across the UK economy

In a climate where many businesses struggle, whether due to rising costs, pandemic after-shocks, or economic uncertainty, coaching provides more than a roadmap: it offers clarity, accountability, and proven frameworks for growth.

Ian Christelow, co-founder of ActionCOACH UK, puts it this way:

“When we can say 94% of business owners consider their business coach worth the investment, then we are doing something right … Your success is our success too. When you thrive, we celebrate alongside you, knowing that we have played a part in your journey.”

Why business owners should care

If you’re a business owner deciding whether to bring in a coach, here are three compelling reasons why ActionCOACH stands out, based on how clients actually feel:

1. High Likelihood of Recommendation: With 98% of clients willing to refer ActionCOACH to a friend, you’re joining a network of advocates, not just customers.

2. World-Class Loyalty: Our NPS/CAS consistently ranks in the 70s–80s, which places them alongside top-tier global brands in terms of client advocacy.

3. Universal Relevance: Whether you’re just starting out or scaling aggressively, coaching has proven benefits for all kinds of businesses, big and small.

Choosing a business coach is a big decision. You’re inviting someone into your vision, your challenges, and your future. But with a 98% recommendation rate, a world-class NPS, and years of consistent, independent feedback, ActionCOACH UK is clearly a trusted partner for business owners who want more than short-term advice, they want transformation.

If you’d like to explore how coaching could help you build more profit, more freedom, or more impact, now could be the perfect time to connect.