ENROL NOW 12 WEEK SALES MASTERCLASS
Boost Your Sales Skills in 12 Weeks

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COURSE OVERVIEW
Master the art of selling
A results driven sales training program designed for ambitious professionals who want to close more deals and accelerate revenue growth. In just 12 weeks, you’ll gain the proven strategies, techniques, and confidence needed to improve performance, increase conversions and drive consistent sales success.
🗓️ Weekly learning spread across 12 weeks
📣 Focus area, sales
💻 Learning style online and/or in person
A transformative training course designed to strengthen every part of your business
Engaging video sessions
Gain access to video lessons packed with proven strategies and practical tips.
Powerful coaching sessions
Experience the impact expert business coaching, where real transformation happens.
Flexible virtual access
Keep your momentum flowing with access to the training video dashboard.
COURSE STRUCTURE
What you’ll gain over 12 weeks
Week 1:
Sales mindset & professionalism
Week 2:
Beliefs & salesperson types
Week 3:
Communication & engagement
Week 4:
Prospecting & targeting
Week 5:
Lead qualification
Week 6:
Relationship building
Week 7:
Market focus
Week 8:
Objection handling
Week 9:
KPI tracking
Week 10:
Customer service & loyalty
Week 11:
Closing techniques
Week 12:
Scripts & results
DESIGNED FOR
Growth minded sales professionals
LEARNING OUTCOMES
By the end of the 12 week masterclass, you will:
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Clarify your sales vision: Set bold targets and align your team around a winning strategy.
- Boost your revenue: Plug gaps in your pipeline, sharpen your pricing, and close more deals.
- Lead with impact: Inspire your team, coach for results, and create a high performance sales culture.
- Own your sales data: Track the right metrics and make decisions that drive growth.
- Sell smarter: Focus on high impact actions that deliver consistent results.
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RESULTS
You’ll have a clear sales strategy, a proven process, and the skills to consistently close more deals and drive predictable revenue growth.
SALES EDUCATION LIKE NO OTHER
More than your average sales training course
INVESTMENT
An investment that pays for itself
GUARANTEED RESULTS
Transform your business with confidence
At ActionCOACH, we understand it's essential that you achieve real results for you and your business. That's why we back our coaching programmes with our cast-iron, money-back ActionCOACH guarantee. As long as you follow our proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programmes are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for full details.
Business coaching can make your dreams possible...
I would recommend ActionCOACH to anybody, it's really turned around my business. After suffering a large loss in my business I didn't know how to turn things around. Having a coach gave me a new perspective of my business and their support has resulted in my business making a profit again.
Grant Coles, Managing Director, Access4lofts
Business coaching has changed my personal life, my business life, my mindset, my confidence, everything. I was struggling to reach my turnover target and never felt like I had enough staff to keep up with demand. My coach has helped me systemise my business, eliminate my staffing issues, and allowed me to think big for the future.
Barbara Ikin, Business Owner, Partridge Lakes
Since working with Action Coach, Jo Maltby of Willow Brooke Day Nursery has seen gross profits increase from 750K to 1.1M! With the help of tools and strategies from ActionCOACH she has been able to hire 29 new team members and significantly reduce her working hours to prioritise family time.
Jo Maltby, Managing Director, Willow Brooke Day Nursery
ActionCOACH allowed me to grow the business to a point where a large global company has made an exceptional offer to buy my business, build my dream home overseas and prepare to exit the business.
Dave Ayling, Managing Director, Straightpoint
It's transformative and until you actually do it you don't realise how much it can benefit yourself and your business, it's not just focused on the business.
Jim Mckellar, Managing Director, Orchard View Farm
If you aren't improving or changing the things that are stopping you from achieving your goals then you've got to look at yourself as an investment.
Harvey Sutton, Managing Director, Suttons IFA
A COMMUNITY TO BE PART OF
Join an active community of over 2,000 businesses across UK
When you join the 12 Week Sales Masterclass, you’re not just signing up for training, you’re stepping into a thriving community of over 2,000+ business owners already working with ActionCOACH.
Being part of this community means you’re never alone on your business journey. You’ll have peers to inspire you, hold you accountable, and celebrate your milestones as you hit them. It’s a support system and success network rolled into one designed to keep you motivated, focused, and moving forward.

Frequently asked questions
How much does it cost?
The 12-Week Business Masterclass is designed to pay for itself many times over often before the programme is even finished. By applying the strategies, systems, and mindset you’ll learn, you can unlock new revenue, improve profitability, and save time that directly impacts your bottom line.
The average investment to enrol a candidate on a 12 week course starts at £100 per person, per week.
Do you need to do the full 12 weeks?
Yes, the real power of this programme comes from completing the full 12 weeks. Each session builds on the last, giving you a step by step framework to grow your business with clarity and confidence. Skipping weeks means missing vital strategies, tools, and the accountability that makes the Masterclass so effective.
When do these sessions take place?
The 12 Week Business Masterclass runs once a week over 12 weeks. Each session is scheduled at a consistent day and time, so you can plan around it easily. Sessions typically last around 90 minutes, giving you plenty of time to learn, ask questions, and map out practical next steps without taking a whole day out of your business.
Who is this course for?
The 12 week masterclass course is focused on increasing your skillset and fast tracking you in your field. It is designed for business owners, c-suite executives and leadership teams.
What industry are these courses for?
These courses are designed to work across all industries. Whether you run a professional services firm, a retail business, a trades company, a tech startup, or a manufacturing operation the principles of business growth remain the same.
Explore similar programmes
Take a look at some of our other programmes that can help you and your business grow
12 Week Business MasterCLASS
12 Week Marketing MasterCLASS
12 Week Management MasterCLASS
TAKE ACTION
Need help picking the right training programme?
Even the most driven business owners can hit a ceiling. You know your product or service inside out but running and growing a business requires a different set of skills. A business coach helps you bridge that gap.
With an outside perspective, a coach can spot blind spots you didn’t know you had, challenge your thinking, and push you beyond the limits you’ve set for yourself.





