Once Again Business Coaching Proves To Be Transformative

The response from budding business owners from across British industry shows the statistics are even more impressive than last year – a staggering 98% of business owners now say that business coaching makes a positive difference in their lives.

During the 2021-2022 tax year, 753,168 new businesses were formed, yet research suggests 20% of these businesses will no longer exist due to them failing within the first year. While some businesses were starting to recover from the damaging aftereffects of the pandemic, current pressures, such as the cost-of-living crisis, mean business owners are struggling once more to help their vision become a reality.

With research suggesting that companies with a business plan grow 30% faster than those without, a smart business partnership may just be the difference between business failure and success.

Client Advocacy Score for ActionCOACH UK

Focusing on ActionCOACH, a business coaching franchise with a presence in over 80 countries worldwide, the survey introduces the Client Advocacy Score (CAS) index – a reliable predictor of client satisfaction, client retention and the likelihood of referrals. Comparable to the Net Promoter Score (NPS), this key measurement is used to gauge the client’s overall satisfaction with the service, indicating whether ActionCOACH’s current coaching standard will convert into new leads and higher revenue for the company.

With universally renowned tech company Apple receiving an NPS score of 72 this year, ActionCOACH is proving the importance of business coaching exceeds any materialistic value. This year, the business received a CAS score of 80.

Business Coaching Benefits All Business Sizes.

The survey results also demonstrate that the benefits of business coaching are not just limited to high-revenue clients. Both clients of multi-million and less than £25,000 in business revenues, awarding ActionCOACH the highest CAS score of 100. The success that comes as a result of their coaching sessions isn’t short-lived either, with 100% of clients stating their Action Coach makes a positive difference to their business and is worth the investment five years on.

Action Coach Kath Cleary has found business coaching to be transformative for her clients. Her results speak for themselves – with a CAS score of 100 and 100% of her clients surveyed claiming she has helped them to achieve a better work-life balance.

“Since being coached by Kath, my team is more efficient and open-minded, which makes growth an essential requirement rather than a tentative step in the right direction,” says Emma Anderson, Managing Director of Shebang Marketing, who began one-to-one sessions with Kath in November 2020.

“In the past year, we have seen a 100% profit margin growth by working smarter, not harder – holidays are more regular and restful as I know my business is under control.”

Business Coaching Benefits all Business Sectors

The survey also suggests business coaching helps make a positive difference in struggling sectors like hospitality and childcare, something all clients from both sectors have said. Between 1 April 2021 and 31 March 2022, Ofsted reported there was a net overall decrease of around 4,000 childcare providers, but Jenna Whitcomb, Company Manager of The Day Nursery, has been supported by her coach, Lucas Vigilante, to buck the trend.

“Lucas always knows what to do, no matter what's going on. I know I can call on him, and he will help me figure it out. I'm excited to share our wins, and I feel so supported through the tougher challenges. He truly is the best – I even won BizX CEO of the Year in 2022 due to the difference his coaching has made.”

You can read Jenna's full story here. 

Access to expert advice 

Ian Christelow, ActionCOACH’s UK Co-founder, adds:

“When we can say 94% of business owners consider their business coach worth the investment, then we are doing something right. With the continued stresses of our economy, businesses will need to keep focused – business coaching is a way of accessing the expertise you may not already have at your fingertips or within your company to find your path in 2023.

We firmly believe that your success is our success too. When you thrive, we celebrate alongside you, knowing that we have played a part in your journey towards achieving your goals. Our dedicated team of business coaches is committed to providing world-class support, and these results prove that's true."

If you'd like to find out more about how ActionCOACH can help you and your business grow, then take a look at the learning centre below, connect with the team and embark on a journey of growth, fulfilment and achievement.