Business coaching for ambitious Scottish business owners ready to grow
With a particular focus on helping women-led businesses scale with more profit, stronger teams and less owner-dependence.
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Transform your future with business coaching
Gain control of your business
You deserve to have full control to make your own choices and set your own priorities. Get your business working for you, not the other way around.
Boost financial results
Invest your time in only the highest-value activities that drive your business forwards, increasing your financial rewards.
Improve your quality of life
Whether it's the school run or travelling, free yourself from the burden of running your business so you can focus on what matters.
Upcoming events
Keep up to date with the upcoming events from Dr Brenda Hector.
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GrowthCLUB 90-Day Planning September 2026
GrowthCLUB is your 90-day business planning workshop. We will inspire & assist you to build a step-by-step practical, relevant and tailor-made action plan.
Learn more
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GrowthCLUB 90-Day Planning December 2026
GrowthCLUB is your 90-day business planning workshop. We will inspire & assist you to build a step-by-step practical, relevant and tailor-made action plan.
Learn more
Are you ready to scale your business with confidence?
I work with ambitious business owners across Scotland, with a particular focus on women-led businesses that are ready to grow with more clarity, profit and confidence.
You might be in the early years and ready to build proper foundations, or you may already be running an established business and know it is time for the next stage.
Together, we will focus on helping you:
- get control of your time
- maximise your profits
- build a team you can rely on
- make confident decisions backed by numbers
- create a business that can grow beyond you
Why I’m focused on women-led businesses
Women are starting and growing brilliant businesses across Scotland, but too many are still under-supported when it comes to scaling, funding, pricing, leadership and strategic growth.
That is why part of my mission is to help 100 female-led businesses reach £1 million turnover by 2030.
This does not mean every client I work with is female-led. It means I am committed to helping more women build commercially strong, profitable businesses that create choice, opportunity and long-term impact.
If you are ready to grow beyond the day-to-day demands of your business, I would love to help you build the strategy, systems, team and confidence to get there.
Your dream lifestyle is within your reach
Now is the moment to elevate your business, unlocking the freedom to cherish life's most precious moments. Allow us to guide you in reallocating your time, empowering you to manage your business rather than being consumed by it.
How you will achieve this
Start your coaching journey, gain control of your business and enjoy the life you dreamt of when you started your business.
Eliminate the chaos and build the foundation for your growth.
Create stability through profitable revenue growth.
Develop powerful systems to create more, with less.
Recruit, onboard, train and retain a high-performance team.
Build a well-oiled machine delivering for you and your customers.
You choose the next path on your entrepreneurial journey.
Take action now and transform your business
Take action now and transform your business
Take action now and transform your business
Explore our Programmes
Explore our Programmes
One-to-one Business Coaching
ActionCLUB
GrowthCLUB
Alignment Consultation
Executive Coaching
ProfitCLUB
Transform your business with confidence
It's essential that you achieve real results for you and your business. That's why we back our coaching programmes with a money-back guarantee. As long as you follow the proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programmes are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for the full details.
You deserve to have balance in your life.
It's time to grow your business so you can enjoy what matters the most in your life. Let us help you re-focus your time so you can work on your business and not in it.
Learning centre
Explore a wealth of invaluable business coaching resources, including podcasts, articles, ebooks, and videos, to empower your entrepreneurial journey in our comprehensive Learning Centre.
Podcast | Marketing | Growth | Mindset
Designing for Joy: The Power of Specialisation and Authenticity with Iska Walter
Photographer Iska Walter details how narrowing her niche away from weddings saved her business, and why true brand visibility requires human ...
Success Stories | Growth | Coaching
Bev’s Bistro: From 18-Hour Days to Holidays and 3x Turnover
How Bev’s Bistro grew turnover 3x, improved confidence and gave Bev the freedom to take holidays after 20 years in business.
Success Stories | Growth | Coaching
More Structure, Less Stress and Triple the Profit: Noreen Baqir’s Coaching Story
How Noreen Baqir, founder of Glasgow-based Circle Finance, used business coaching to create more structure, reduce stress and triple profit.
News | Podcast
Scale HER Up Podcast | Female Entrepreneurs in Scotland | Powered by ActionCOACH
Listen to Scale HER Up, the female entrepreneurs podcast, sharing real stories and practical lessons from women growing businesses in Scotland
Planning | Leadership | Growth | Coaching | Team | Construction
The LION Meeting Framework for Scaling Past £1M
A weekly team meeting framework built for Scottish female founders scaling past £1M turnover. Get your team aligned, accountable, and moving.
Podcast | Leadership | Growth
It Was the Dog: Alison Harper on Building a Practice Worth Passing On
Alison Harper and Sara Huibregtse Van Loon of Harper Psychology on therapy dogs, the stigma still attached to mental health — and passing the baton.
Business coaching can make your dreams possible...
There is no way we would have achieved what we have without the coaching and the learning we gained through ActionCOACH UK. It gave us the foundation to grow the business to £50M. We simply would not have been able to achieve that, or grow at the pace we have, without ActionCOACH UK.
Matt Morall, Business Owner, ABEC
You should definitely hire a business coach, if only for the fact that you have a mentor to bounce ideas off, a clear plan in place, and someone to hold you accountable. In our first year, we increased our business by 35%. It goes to show that the work you put in is worth it. I now have the flexibility to work from home and, most importantly, have the choice to be at home with my family.
David Rosskelly, Business Owner, Tru Office
When I started, it was just me and a single employee. Within 12 months, my net profit had tripled. Since then, we’ve grown to a team of 12 and gone on to acquire additional companies. It’s a completely different business, and it’s transformed our family life too. None of this would have been possible without ActionCOACH UK.
Louise Seagar, Business Owner, The Inspiration Agency
Finding the right coach has been transformational, and I highly recommend it. I now genuinely feel like a CEO. I have people managing the operational, administrative and client sides of the business, so I’m no longer involved in the day-to-day. I’ve gone from working 80-hour weeks to 40-hour weeks. I’m working smarter, not harder.
Claria Melia, Business Owner, Equitory
As an architect, we’re not taught anything about business during our years of education. You’re left to figure it out as you go along. After 15 years in business, we realised we still didn’t really know what we were doing. ActionCOACH UK gave us the business knowledge and structure we’d been missing from day one. Since working with them, our turnover has increased by 100%, we have our weekends back, and we no longer have that constant pressure of worrying about getting to the end of the month.
Robert Gilmour, Business Owner, Gilmour Architect
Is Your Leadership Actually Driving Team Performance?
Get a clear view of how your leadership shows up and where it may be holding your team back. Most leaders are busy, capable, and well-intentioned. But good intentions don’t always lead to strong performance. This scorecard gives you a fast, honest snapshot of how clearly you set direction, build accountability, and enable your team to perform without constant intervention.
- Identify where your leadership helps or hinders performance
- Spot gaps in clarity, accountability, and delegation
- Get focused guidance on what to improve next
ActionCOACH Dr Brenda Hector
I’m Dr Brenda Hector, an ActionCOACH business coach based in Aberdeen, working with ambitious business owners across Scotland.
With a background in strategy, sales and marketing, and qualifications including a PhD and MBA, I help business owners improve profit, strengthen their teams and build businesses that work without relying on them for everything.
I’m also the host of the Scale HER Up podcast, where I interview women who are building, leading and scaling businesses. My mission is to help 100 female-led businesses reach £1 million turnover by 2030.
My coaching is practical, commercial and action-focused — because ambition is important, but implementation is what changes the business.
About
Brenda will be your business coach, but that's not all you'll have access to when you join ActionCOACH.
Behind her is an amazing network of specialists, covering every business type available to consult with.




