Business coaching for ambitious Scottish business owners ready to grow
With a particular focus on helping women-led businesses scale with more profit, stronger teams and less owner-dependence.
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Transform your future with business coaching
Gain control of your business
You deserve to have full control to make your own choices and set your own priorities. Get your business working for you, not the other way around.
Boost financial results
Invest your time in only the highest-value activities that drive your business forwards, increasing your financial rewards.
Improve your quality of life
Whether it's the school run or travelling, free yourself from the burden of running your business so you can focus on what matters.
Upcoming events
Keep up to date with the upcoming events from Dr Brenda Hector.
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GrowthCLUB 90-Day Planning September 2026
GrowthCLUB is your 90-day business planning workshop. We will inspire & assist you to build a step-by-step practical, relevant and tailor-made action plan.
Learn more
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GrowthCLUB 90-Day Planning December 2026
GrowthCLUB is your 90-day business planning workshop. We will inspire & assist you to build a step-by-step practical, relevant and tailor-made action plan.
Learn more
Are you ready to scale your business with confidence?
I work with ambitious business owners across Scotland, with a particular focus on women-led businesses that are ready to grow with more clarity, profit and confidence.
You might be in the early years and ready to build proper foundations, or you may already be running an established business and know it is time for the next stage.
Together, we will focus on helping you:
- get control of your time
- maximise your profits
- build a team you can rely on
- make confident decisions backed by numbers
- create a business that can grow beyond you
Why I’m focused on women-led businesses
Women are starting and growing brilliant businesses across Scotland, but too many are still under-supported when it comes to scaling, funding, pricing, leadership and strategic growth.
That is why part of my mission is to help 100 female-led businesses reach £1 million turnover by 2030.
This does not mean every client I work with is female-led. It means I am committed to helping more women build commercially strong, profitable businesses that create choice, opportunity and long-term impact.
If you are ready to grow beyond the day-to-day demands of your business, I would love to help you build the strategy, systems, team and confidence to get there.
Your dream lifestyle is within your reach
Now is the moment to elevate your business, unlocking the freedom to cherish life's most precious moments. Allow us to guide you in reallocating your time, empowering you to manage your business rather than being consumed by it.
How you will achieve this
Start your coaching journey, gain control of your business and enjoy the life you dreamt of when you started your business.
Eliminate the chaos and build the foundation for your growth.
Create stability through profitable revenue growth.
Develop powerful systems to create more, with less.
Recruit, onboard, train and retain a high-performance team.
Build a well-oiled machine delivering for you and your customers.
You choose the next path on your entrepreneurial journey.
Take action now and transform your business
Take action now and transform your business
Take action now and transform your business
Explore our Programmes
Explore our Programmes
One-to-one Business Coaching
ActionCLUB
GrowthCLUB
Alignment Consultation
Executive Coaching
ProfitCLUB
Transform your business with confidence
It's essential that you achieve real results for you and your business. That's why we back our coaching programmes with a money-back guarantee. As long as you follow the proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programmes are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for the full details.
You deserve to have balance in your life.
It's time to grow your business so you can enjoy what matters the most in your life. Let us help you re-focus your time so you can work on your business and not in it.
Learning centre
Explore a wealth of invaluable business coaching resources, including podcasts, articles, ebooks, and videos, to empower your entrepreneurial journey in our comprehensive Learning Centre.
Podcast | Marketing | Growth | Mindset
Designing for Joy: The Power of Specialisation and Authenticity with Iska Walter
Photographer Iska Walter details how narrowing her niche away from weddings saved her business, and why true brand visibility requires human ...
Success Stories | Growth | Coaching
Bev’s Bistro: From 18-Hour Days to Holidays and 3x Turnover
How Bev’s Bistro grew turnover 3x, improved confidence and gave Bev the freedom to take holidays after 20 years in business.
Success Stories | Growth | Coaching
More Structure, Less Stress and Triple the Profit: Noreen Baqir’s Coaching Story
How Noreen Baqir, founder of Glasgow-based Circle Finance, used business coaching to create more structure, reduce stress and triple profit.
News | Podcast
Scale HER Up Podcast | Female Entrepreneurs in Scotland | Powered by ActionCOACH
Listen to Scale HER Up, the female entrepreneurs podcast, sharing real stories and practical lessons from women growing businesses in Scotland
Podcast | Marketing | Growth | Mindset
Don't Do the Job You've Got — Do the Job You Want: Gaynor Duthie, Genoa Black
Genoa Black's Gaynor Duthie on why strategy comes before marketing, emotional intelligence over AI, and why learning to set boundaries changed ...
Podcast | Marketing | Growth
The Boss You'd Want to Work For: Jessica Sneddon on Niche and Hospitality PR
Jessica Sneddon of Soundbite PR on why specialising pays, what makes great hospitality PR, and why being the boss you'd want to work for matters.
Business coaching can make your dreams possible...
The most valuable thing I got from working with ActionCOACH UK is I am now a business owner, whereas I wasn't before. I was just running a business. Fiona Bates, managing director of The Printers.
Fiona Bates, Managing Director, The Printers
Business Owner, Stuart Everard was asked what he wanted to achieve from his business in the next years. Stuart replied, a Boxer dog, paddock for his wife and a Maserati. Working closely with his local Action Coach, Stuart had achieved all three personal goals within 5 years.
Stuart Everard, Managing Director, Everquip Garage Euipment
It's transformative and until you actually do it you don't realise how much it can benefit yourself and your business, it's not just focused on the business.
Jim Mckellar, Managing Director, Orchard View Farm
We want to be £2M+ business in the next five years. Most Business Owners have that excitement, they have their goal but it's difficult to see it. When you start coaching you get to see it, it starts to become clearer and therefore you believe it's more attainable. We're solicitors, we were never trained to run a business. A business coach is a fantastic asset, it pays for itself, supports itself, brings in much much more than just the coaching to your business.
Bill Barton, Managing Director, Barton Legal
I would recommend ActionCOACH UK to anybody, it's really turned around my business. After suffering a large loss in my business I didn't know how to turn things around. Having a coach gave me a new perspective of my business and their support has resulted in my business making a profit again.
Grant Coles, Managing Director, Access4lofts
ActionCOACH UK allowed me to grow the business to a point where a large global company has made an exceptional offer to buy my business, build my dream home overseas and prepare to exit the business.
Dave Ayling, Managing Director, Straightpoint
Is Your Leadership Actually Driving Team Performance?
Get a clear view of how your leadership shows up and where it may be holding your team back. Most leaders are busy, capable, and well-intentioned. But good intentions don’t always lead to strong performance. This scorecard gives you a fast, honest snapshot of how clearly you set direction, build accountability, and enable your team to perform without constant intervention.
- Identify where your leadership helps or hinders performance
- Spot gaps in clarity, accountability, and delegation
- Get focused guidance on what to improve next
ActionCOACH Dr Brenda Hector
I’m Dr Brenda Hector, an ActionCOACH business coach based in Aberdeen, working with ambitious business owners across Scotland.
With a background in strategy, sales and marketing, and qualifications including a PhD and MBA, I help business owners improve profit, strengthen their teams and build businesses that work without relying on them for everything.
I’m also the host of the Scale HER Up podcast, where I interview women who are building, leading and scaling businesses. My mission is to help 100 female-led businesses reach £1 million turnover by 2030.
My coaching is practical, commercial and action-focused — because ambition is important, but implementation is what changes the business.
About
Brenda will be your business coach, but that's not all you'll have access to when you join ActionCOACH.
Behind her is an amazing network of specialists, covering every business type available to consult with.




