Business coaching for ambitious Scottish business owners ready to grow
With a particular focus on helping women-led businesses scale with more profit, stronger teams and less owner-dependence.
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Transform your future with business coaching
Gain control of your business
You deserve to have full control to make your own choices and set your own priorities. Get your business working for you, not the other way around.
Boost financial results
Invest your time in only the highest-value activities that drive your business forwards, increasing your financial rewards.
Improve your quality of life
Whether it's the school run or travelling, free yourself from the burden of running your business so you can focus on what matters.
Upcoming events
Keep up to date with the upcoming events from Dr Brenda Hector.
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GrowthCLUB 90-Day Planning June 2026
GrowthCLUB is your 90-day business planning workshop. We will inspire & assist you to build a step-by-step practical, relevant and tailor-made action plan.
Learn more
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GrowthCLUB 90-Day Planning September 2026
GrowthCLUB is your 90-day business planning workshop. We will inspire & assist you to build a step-by-step practical, relevant and tailor-made action plan.
Learn more
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GrowthCLUB 90-Day Planning December 2026
GrowthCLUB is your 90-day business planning workshop. We will inspire & assist you to build a step-by-step practical, relevant and tailor-made action plan.
Learn more
Are you ready to scale your business with confidence?
I work with ambitious business owners across Scotland, with a particular focus on women-led businesses that are ready to grow with more clarity, profit and confidence.
You might be in the early years and ready to build proper foundations, or you may already be running an established business and know it is time for the next stage.
Together, we will focus on helping you:
- get control of your time
- maximise your profits
- build a team you can rely on
- make confident decisions backed by numbers
- create a business that can grow beyond you
Why I’m focused on women-led businesses
Women are starting and growing brilliant businesses across Scotland, but too many are still under-supported when it comes to scaling, funding, pricing, leadership and strategic growth.
That is why part of my mission is to help 100 female-led businesses reach £1 million turnover by 2030.
This does not mean every client I work with is female-led. It means I am committed to helping more women build commercially strong, profitable businesses that create choice, opportunity and long-term impact.
If you are ready to grow beyond the day-to-day demands of your business, I would love to help you build the strategy, systems, team and confidence to get there.
Your dream lifestyle is within your reach
Now is the moment to elevate your business, unlocking the freedom to cherish life's most precious moments. Allow us to guide you in reallocating your time, empowering you to manage your business rather than being consumed by it.
How you will achieve this
Start your coaching journey, gain control of your business and enjoy the life you dreamt of when you started your business.
Eliminate the chaos and build the foundation for your growth.
Create stability through profitable revenue growth.
Develop powerful systems to create more, with less.
Recruit, onboard, train and retain a high-performance team.
Build a well-oiled machine delivering for you and your customers.
You choose the next path on your entrepreneurial journey.
Take action now and transform your business
Take action now and transform your business
Take action now and transform your business
Explore our Programmes
Explore our Programmes
One-to-one Business Coaching
ActionCLUB
GrowthCLUB
Alignment Consultation
Executive Coaching
ProfitCLUB
Transform your business with confidence
It's essential that you achieve real results for you and your business. That's why we back our coaching programmes with a money-back guarantee. As long as you follow the proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programmes are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for the full details.
You deserve to have balance in your life.
It's time to grow your business so you can enjoy what matters the most in your life. Let us help you re-focus your time so you can work on your business and not in it.
Learning centre
Explore a wealth of invaluable business coaching resources, including articles, ebooks, and videos, to empower your entrepreneurial journey in our comprehensive Learning Centre.
Success Stories | Growth | Coaching
Bev’s Bistro: From 18-Hour Days to Holidays and 3x Turnover
How Bev’s Bistro grew turnover 3x, improved confidence and gave Bev the freedom to take holidays after 20 years in business.
Success Stories | Growth | Coaching
Pat Duncan: More Profit and Less Stress at Aster Landscaping
How Pat Duncan at Aster Landscaping reduced stress, improved profit and built a calmer, more sustainable business through coaching.
Success Stories | Growth | Coaching
How Bush Kennels Grew Turnover 5X & Built a Business That Runs Without the Owner
How Bush Kennels used business coaching to expand, grow turnover 5x and create a business that could run without the owner
Success Stories | Growth | Coaching
More Structure, Less Stress and Triple the Profit: Noreen Baqir’s Coaching Story
How Noreen Baqir, founder of Glasgow-based Circle Finance, used business coaching to create more structure, reduce stress and triple profit.
News | Podcast
Scale HER Up Podcast | Female Entrepreneurs in Scotland | Powered by ActionCOACH
Listen to Scale HER Up, the female entrepreneurs podcast, sharing real stories and practical lessons from women growing businesses in Scotland
Insights | Marketing | Coaching
Why Your Email Marketing Isn’t Working
Email marketing works, but only when it reaches the right people. Brenda Hector shares why targeting matters more than perfect wording.
Business coaching can make your dreams possible...
Getting ActionCOACH involved in his business allowed Pete to tap into the expertise of the coach and push the business into a new direction of growth. In a short space of 6-8 weeks, Pete noticed the shift in his mindset, a better structure for the business and clarity with his figures.
Pete Wharton, Managing Director, Wharton Natural
If you aren't improving or changing the things that are stopping you from achieving your goals then you've got to look at yourself as an investment.
Harvey Sutton, Managing Director, Suttons IFA
It's transformative and until you actually do it you don't realise how much it can benefit yourself and your business, it's not just focused on the business.
Jim Mckellar, Managing Director, Orchard View Farm
I would recommend ActionCOACH to anybody, it's really turned around my business. After suffering a large loss in my business I didn't know how to turn things around. Having a coach gave me a new perspective of my business and their support has resulted in my business making a profit again.
Grant Coles, Managing Director, Access4lofts
When I go home now I don't have to take my laptop. I actually get to make tea, spend time with the kids and take the dog out for a walk with my partner. She's seen the positive side, I'm not as stressed with the day-to-day stuff or having to order parts at 9 o'clock at night. It's just allowed me to be present at home and be able to focus on the family.
Paul Van Heeswyk, Managing Director, Crucial Engineering
I've learned to run a successful business rather than have a job or be an employee of my own business. I actually run the business and that staff members have noticed the difference.
Joanne Ferguson, Managing Director, CS Cleaning
Is Your Leadership Actually Driving Team Performance?
Get a clear view of how your leadership shows up and where it may be holding your team back. Most leaders are busy, capable, and well-intentioned. But good intentions don’t always lead to strong performance. This scorecard gives you a fast, honest snapshot of how clearly you set direction, build accountability, and enable your team to perform without constant intervention.
- Identify where your leadership helps or hinders performance
- Spot gaps in clarity, accountability, and delegation
- Get focused guidance on what to improve next
ActionCOACH Dr Brenda Hector
I’m Dr Brenda Hector, an ActionCOACH business coach based in Aberdeen, working with ambitious business owners across Scotland.
With a background in strategy, sales and marketing, and qualifications including a PhD and MBA, I help business owners improve profit, strengthen their teams and build businesses that work without relying on them for everything.
I’m also the host of the Scale HER Up podcast, where I interview women who are building, leading and scaling businesses. My mission is to help 100 female-led businesses reach £1 million turnover by 2030.
My coaching is practical, commercial and action-focused — because ambition is important, but implementation is what changes the business.
About
Brenda will be your business coach, but that's not all you'll have access to when you join ActionCOACH.
Behind her is an amazing network of specialists, covering every business type available to consult with.

