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Take your business to full potential with a trusted growth partner

Invest in growth, clarity and control. Schedule a complimentary consultation today.

Transform your future with business coaching

Gain control of your business-icon
Gain control of your business

You deserve to have full control to make your own choices and set your own priorities. Get your business working for you, not the other way around.

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Boost financial results

Invest your time in only the highest-value activities that drive your business forwards, increasing your financial rewards.

Improve your quality of life-icon
Improve your quality of life

Whether it's the school run or travelling, free yourself from the burden of running your business so you can focus on what matters.

YOUR FUTURE

Ready to grow your business with more control and less pressure?

We work with entrepreneurs, directors and business owners who want serious growth, stronger teams and a business where everything does not rest on one person. Whether you are in the early years or already established, we guide you step by step so you:

  • Regain control of your time.
  • Increase profit with clear, practical changes.
  • Build a team you trust to deliver.
MAKE A CHANGE

Lead a business you control

We start with your goals, pressures and ambitions. We build a clear plan with you, step by step. You get direct support, proven tools and straight conversation, all focused on practical change in your business.

The aim is simple. You finish with:

  • A profitable, sustainable business.
  • A business built to run day to day without you.
  • An ideal team driving growth and delivery.

LIVE THE LIFE YOU WANT

Now is the time to reshape how your business works so you have more time for the people and moments that matter. We help you free your time from low-value work, focus on high-impact decisions, and run your business on your terms instead of feeling trapped by it.

How you will achieve this

Start your coaching journey, gain control of your business and enjoy the life you dreamt of when you started your business.
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Eliminate the chaos and build the foundation for your growth.
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Create stability through profitable revenue growth.
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Develop powerful systems to create more, with less.
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Recruit, onboard, train and retain a high-performance team.
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Build a well-oiled machine delivering for you and your customers.
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You choose the next path on your entrepreneurial journey.
Take action now and transform your business

Act today and take your business to the next level

Decide today to run your business on your terms.

The Process

Explore our Programmes

Explore our Programmes

One-to-one Business Coaching

A premium business and personal growth programme. How fast do you want to grow?

GrowthCLUB

Build your powerful 90-Day Success Plan with your local business community.

Alignment Consultation

Get clarity on your business and personal goals and a 12-month plan of strategies to achieve them.

Executive Coaching

One-to-One coaching for professionals to advance your career and learn new skills.

12 Week Business MasterCLASS

Are you looking to increase your business's profitability and freedom? This 12 weeks Business Masterclass will help you achieve it.

12 Week Leadership MasterCLASS

Develop a powerful leadership mindset, master key management skills, and create systems to inspire and drive your team’s success.

12 Week Management MasterCLASS

Gain practical management skills, boost productivity, and implement strategies effectively in 12 weeks.

12 Week Sales MasterCLASS

Whether you are brand new to sales or are already in a sales role, this practical 12-week course will give you all of the key skills needed to prosper.
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OUR GUARANTEE

Transform your business with confidence

It's essential that you achieve real results for you and your business. That's why we back our coaching programmes with a money-back guarantee. As long as you follow the proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programmes are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for the full details.

You deserve to have balance in your life.

It's time to grow your business so you can enjoy what matters the most in your life. Let us help you re-focus your time so you can work on your business and not in it.

Learning Center

Explore a wealth of invaluable business coaching resources, including articles, ebooks, and videos, to empower your entrepreneurial journey in our comprehensive Learning Centre.

Insights | Marketing | Sales

What is Lead Generation? Convert More Prospects into Customers | ActionCOACH

Learn the importance of lead generation for your business and discover effective strategies to attract and convert high-quality leads into loyal ...

Success Stories

West Midlands Manufacturing Business Increases £2M Profit with a Coach

Read an honest review from John, the owner of MQP Limited and learn how coaching transformed an industry supplier into a thriving success

Business Mastery

18 Frequently Asked Questions About Business Coaching

The most frequently asked questions around business coaching and how to implement the ActionCOACH systems into your business. 

Don't take it from us

Business coaching can make your dreams possible...

Since Charles Gulland started working with ActionCOACH, Wigwam Holidays has grown exponentially with turnover increasing from 400k to 1.4m! With a net profit increase from 45k to 100k!

Charles Gulland, Managing Director, Wigwam Holidays

ActionCOACH was able to implement a structure that works, and they were able to instantly land a 6-figure contract for Integrity Cleaning which happen to be one of the largest in Canary Wharf, London.

Luke Murfitt, Managing Director, Integrity Cleaning

Do I believe coaching is for everybody? I think you've got to put the work in. Your coach will get the best out of you, but you need to put that work in. It's worth it and it pays dividends in every single way.

Ryan Michlig, Managing Director, Right Vape

Fergus Howie has been working with his ActionCOACH for over 6 years. In that time, they’ve had a 360% increase in their net profit and on top of that become an award-winning business, winning several awards for the quality of their products. With the help of his coach, he’s been able to spend more time working on his personal life developing his own life goals.

Fergus Howie, Business Owner, Wicks Manor Farm

The most valuable thing I got from working with ActionCOACH is I am now a business owner, whereas I wasn't before. I was just running a business. Fiona Bates, managing director of The Printers.

Fiona Bates, Managing Director, The Printers

Getting ActionCOACH involved in his business allowed Pete to tap into the expertise of the coach and push the business into a new direction of growth. In a short space of 6-8 weeks, Pete noticed the shift in his mindset, a better structure for the business and clarity with his figures.

Pete Wharton, Managing Director, Wharton Natural

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Get your free scorecard

Gain clarity in your business with this AI tool designed to instantly highlight where your attention is crucially needed. This roadmap breaks down your business into its component parts and shows you exactly where you need to focus time and resources for maximum return.

  • Completely free, takes 7 minutes.
  • Instant detailed report with action points.
  • Identifying your key focus area to drive your business forward.
OUR TEAM

Action Coach Steve Gaskell

Steve Gaskell is 'The Challenge Coach', a high-performance business and executive coach who brings 40 years of frontline military and business leadership to the boardroom. He works with driven owners, executives and leadership teams who want serious growth, stronger organisational health and a business that performs under pressure. Steve is a direct, engaging speaker who turns leadership lessons from the front line into clear actions your people follow through on.

  • Former British Army officer with 28 years’ service, from soldier to captain.
  • High-performance coach to growth-focused business owners, boards and senior teams.
  • Author of books on leadership, performance and mental resilience, including 5 and 20s and Lead without Limits

Why Us

Meet the Team

Our team blends frontline military leadership, boardroom experience and real-world business growth. We have led under pressure, scaled companies and coached leaders across sectors, so we understand the demands on you and your team. We bring clear thinking, honest challenge and practical support, not theory. We work beside you, building disciplined habits, focused plans and accountable leadership at every level. With us you gain a trusted partner who shares your ambition, tells you what you need to hear and stays committed while you grow a stronger, more profitable and resilient business. We care about results, measure progress with you and keep momentum when pressure and distractions increase.

Sam Gaskell
Head of Operations & Client Relations
Laura Gorczyca
Marketing Manager
Jake Chanter
Videographer
 

4 key outcomes you will achieve working with Steve Gaskell

More time, a focused and productive team, a business that grows, a lifestyle you are proud of, and a career with real impact. The opportunity is in front of you. What are you waiting for?