John Whitehouse, Director of Whitehouse Flexible Tubing, shares his deep-rooted connection to the West Midlands and the family business that has thrived in Redditch since 1960. From its origins in Birmingham to becoming a respected name in specialist tubing, John reflects on the values that have shaped the company’s journey.
He discusses the culture of trust that underpins the organisation, their commitment to innovation, and how strong leadership and a dedicated workforce continue to drive growth.
