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The West Midlands Business Podcast with Mike Dixon


“Have a clear vision, act decisively, and surround yourself with good people…”

Mike Dixon, founder of Hugglepets, shares the inspiring journey behind a unique West Midlands business that blends pet retail, product development, and community-focused animal therapy initiatives. Built from the ground up without external investment, Hugglepets has grown through strong values, a supportive team culture, and a commitment to making a positive impact through both business and community work.

Mike reflects on navigating challenges during the COVID-19 pandemic, the importance of customer relationships, and the lessons learned from building a trusted brand. His story highlights the value of resilience, quick decision-making, and creating a business culture rooted in loyalty and purpose.