Michele Ibbs, a dynamic entrepreneur from the West Midlands, shares her journey from launching a call handling business in 2007 to expanding into AI, automation, and her latest venture, Truly Yours Agency. Passionate about developing young talent, Michele highlights the importance of apprenticeships and creating opportunities for future generations.
She also reflects on the values behind her businesses — honesty, kindness, and humour — alongside lessons learned through cash flow challenges, embracing technology, and finding the right mentors. Her story is a powerful reminder of the importance of adaptability and continuous learning.
