AI is no longer something just for big businesses.
It’s quickly becoming one of the most useful tools small businesses can use to save time, improve marketing, and work more efficiently.
At ActionCOACH Bury St Edmunds, we’ve been exploring how AI can support our own marketing. As a small team, tools like ChatGPT, Copy.ii and other AI assistants have helped us streamline tasks, generate ideas, and stay consistent.
Used well, AI doesn’t replace your marketing. It strengthens it.
AI gives small businesses access to tools that were once only available to larger organisations.
The result? More time to focus on strategy, growth, and your customers.
AI is only as good as the input you give it.
The more specific you are, the better the output.
A simple rule we use:
👉 Always tell the AI:
And a great final line to include in your prompts:
“What additional information do you need from me to improve this?”
Here are a few simple ways to get started:
“Create a 3-month marketing plan focused on generating [X] leads from [target audience].”
“Give me 5 blog topics that would appeal to [your audience] struggling with [problem].”
“Write a LinkedIn post promoting [event/service] in a professional but conversational tone.”
“Create a short email sequence to re-engage inactive contacts.”
You don’t need to overcomplicate it. Start simple and build from there.
One of the most useful ways we’ve used AI is refining our target personas.
When planning campaigns or programmes, AI has helped us:
It’s helped us work faster, but also think more clearly.
If you’re just getting started, these Ai tools are worth a look:
Most offer free versions, so you can test them before committing.
Used well, AI can:
For small businesses, that can make a big difference.
AI is powerful, but it’s not perfect.
A few things to keep in mind:
People buy from people. AI should support your communication, not replace it.
Always review and refine content so it sounds like you.
AI can get things wrong. Always sense check important information.
Make sure you’re handling customer data in line with GDPR and best practice.
AI isn’t about replacing what you do.
It’s about helping you do it better, faster, and more consistently.
The businesses that get the most value from AI are the ones that use it as a tool, not a shortcut.
If you’re thinking about how AI can support your time and productivity as well as your marketing, you might also find this useful:
👉 What does artificial intelligence mean for your time management?
If you’re looking to improve your marketing but aren’t sure where to focus, a short conversation can help you identify what’s working, what’s not, and where AI could support your growth.
👉 Book a complimentary call with our team to get started.