Artificial Intelligence (AI) is quickly becoming a practical tool for business owners looking to get more done in less time.
For many of the businesses we work with across East Anglia, time is one of the biggest pressures. There’s always more to do, and not enough hours in the day.
Used properly, AI can help take some of that pressure off by automating tasks, improving decision-making, and helping you focus on what really matters.
Here’s how:
AI-powered tools can take care of repetitive, time-consuming jobs like scheduling, data entry, and admin.
Tools like Calendly, Microsoft Copilot, or Google Assistant can help manage your diary, book meetings, and reduce the back-and-forth that eats into your day.
Smarter email management
AI tools like Gmail Smart Reply or Outlook Copilot can prioritise your inbox, highlight important messages, and suggest responses.
If your inbox feels like a constant distraction, this can be a simple way to regain control.
Faster, more useful data insights
AI can quickly analyse large amounts of data and pull out what actually matters.
Whether you’re reviewing sales figures, marketing performance, or customer feedback, tools like Claude can help you spot patterns, summarise information, and make quicker decisions.
Using AI within your CRM
Many CRM systems now have AI built in to help you manage leads and follow-ups more effectively.
For example, tools like HubSpot can track interactions, suggest next steps, and help prioritise leads based on likelihood to convert.
This helps ensure no opportunities are missed and your time is focused where it matters most.
Better prioritisation
One of the biggest challenges for business owners is knowing what to focus on.
AI tools can help prioritise tasks based on deadlines, importance, and impact, making it easier to focus on what will move the business forward.
For example, Motion is a productivity tool that combines a calendar, task manager, and project manager into one platform, using AI to automatically build and optimise your schedule.
Predictive insights
AI can also help you look ahead.
For example, in sales and marketing, it can highlight the most promising leads or trends, helping you spend your time where it’s most likely to generate results.
Practical AI tools to get started
If you’re new to AI, the key is to keep it simple and start with tools that fit into how you already work.
A few widely used options include:
- ChatGPT – a great all-round assistant for writing, planning, and problem-solving
- Microsoft Copilot – ideal if you already use Outlook, Excel, or Teams
- Google Gemini – useful for businesses using Google Workspace
- Claude – particularly strong for writing and working with longer documents
There isn’t one “best” tool. Most businesses end up using a combination, depending on their needs.
A real-world example
We often see this with business owners who are trying to do everything themselves.
One client we worked with was spending hours each week manually following up leads and managing their inbox. By introducing simple AI tools alongside their CRM system, they were able to automate parts of their communication and improve consistency.
The result was less time spent on admin, more consistent follow-up, and more time focused on actually growing the business.
Personalised productivity support
Some AI tools act almost like a personal productivity assistant.
They can analyse how you work and suggest when to focus, when to take breaks, and how to structure your day more effectively.
The more you use your AI tools and show them how you like to work, the more useful they become.
Voice and automation tools
Voice-activated tools make it easier to manage tasks on the go.
Whether it’s setting reminders, adding calendar events, or quickly searching for information, it reduces friction and saves time throughout the day.
For example, Letterly converts voice notes into structured text, ideal for entrepreneurs creating content on the go.
Automated reporting
For business owners, reporting can be a time drain.
AI can automate this by pulling together key metrics and presenting them clearly, helping you stay on top of performance without spending hours compiling data.
Support around the clock
AI tools are available 24/7, giving you access to support whenever you need it.
This can be especially useful when you’re working across different schedules or trying to stay on top of multiple priorities.
A quick note on using AI
AI is a powerful tool, but it’s not perfect.
It can sometimes get things wrong, miss context, or give outdated information. It’s important to sense-check what it produces, especially when making business decisions.
Think of AI as a support tool, not a replacement for your judgement.
Bringing it all together
AI isn’t about replacing people, it’s about helping you use your time more effectively.
It’s also worth remembering that AI is constantly evolving. New tools, features, and ways of working are emerging all the time, so it’s worth staying curious and exploring what could work best for your business.
Start small, test what works, and build from there.
Want to take control of your time?
If you’d like support improving your time management and building better systems in your business, we can help.
Book a complimentary coaching session with our team at ActionCOACH Bury St Edmunds.
👉 Book now
ActionCOACH Bury St Edmunds, Freedom House, House Suite 3, 5 Abbeyfields, Bury St Edmunds, IP33 1AQ
01284 334099 contactbse@actioncoach.co.uk