The Business You Built Deserves to Be Better
Coaching for business owners across Norfolk and North Suffolk who want more profit, more time, and a business that works without you
Trusted by
Transform your future with business coaching
Gain control of your business
You deserve to have full control to make your own choices and set your own priorities. Get your business working for you, not the other way around.
Boost financial results
Invest your time in only the highest-value activities that drive your business forwards, increasing your financial rewards.
Improve your quality of life
Whether it's the school run or travelling, free yourself from the burden of running your business so you can focus on what matters.
Are you ready to elevate your business to new heights?
We've helped countless entrepreneurs and business owners like you overcome challenges and achieve remarkable success. Whether you're in the early years of business or an established business owner looking to scale, we are here to guide you every step of the way so you can:
- Get control of your time.
- Maximise your profits.
- Build a team you can rely on.
Take control of your business
Our coaching philosophy is centred on a personalised approach that focuses on understanding your unique needs and aspirations. By combining proven strategies with tailored guidance, you are empowered to overcome challenges, capitalise on opportunities, and achieve sustainable growth. Everything is focused on delivering you:
- A profitable, sustainable business.
- A business that can work without you.
- The ideal team to drive your business forward.
Your dream lifestyle is within your reach
Now is the moment to elevate your business, unlocking the freedom to cherish life's most precious moments. Allow us to guide you in reallocating your time, empowering you to manage your business rather than being consumed by it.
How you will achieve this
Start your coaching journey, gain control of your business and enjoy the life you dreamt of when you started your business.
Eliminate the chaos and build the foundation for your growth.
Create stability through profitable revenue growth.
Develop powerful systems to create more, with less.
Recruit, onboard, train and retain a high-performance team.
Build a well-oiled machine delivering for you and your customers.
You choose the next path on your entrepreneurial journey.
Take Action
Take action now and transform your business
Whether you're looking to amplify your revenue, streamline operations, or enhance your market position, our team will guide you every step of the way. Reach out and connect with a certified business growth coach today.
Explore our Programmes
Take a look at some of our other programmes that can help you and your business grow
One-to-one Business Coaching
GrowthCLUB
Alignment Consultation
ProfitCLUB
Transform your business with confidence
It's essential that you achieve real results for you and your business. That's why we back our coaching programmes with a money-back guarantee. As long as you follow the proven systems and complete all of the work and actions agreed upon in your sessions, our coaching programmes are guaranteed to deliver the transformative outcomes you deserve. Ask your coach for the full details.
You deserve to have balance in your life.
It's time to grow your business so you can enjoy what matters the most in your life. Let us help you re-focus your time so you can work on your business and not in it.
Learning centre
Explore a wealth of invaluable business coaching resources, including articles, ebooks, and videos, to empower your entrepreneurial journey in our comprehensive Learning Centre.
Insights | Growth | Coaching
What Is a Business Growth Consultant and Do UK SMEs Actually Need One?
Discover how business growth consultants empower UK SMEs to transition from operational roles to strategic leadership, ensuring sustainable growth ...
Success Stories
Shifting Focus to High Demand Compliance a Business in Sussex Ready To Scale
Discover how Comply Sense transformed its business model to thrive in a challenging market by diversifying services and focusing on compliance ...
Business Mastery
18 Frequently Asked Questions About Business Coaching
The most frequently asked questions around business coaching and how to implement the ActionCOACH systems into your business.
Business coaching can make your dreams possible...
It's been mind-blowing. I can't believe that in the short space of time what my coach has achieved for us and helped us with. We've got a clear vision, we're all working as a team, everything is in place, so it's a win-win really.
Jackie Kerr, Managing Director, Jackie Kerr Recruitment
James Harper of Walton Flooring got in touch with ActionCOACH UK and started seeing results with his team within 2 months. Walton Flooring has now doubled the size of its team and seen a profit increase of over £80,000!
The company has been shortlisted for 2 national awards and James is able to do the school run and spend more time with his daughters - "If I didn't have my ActionCOACH UK I don't think I'd be here today"
James Harper, Business Owner, Walton Flooring Centre
ActionCOACH UK was able to implement a structure that works, and they were able to instantly land a 6-figure contract for Integrity Cleaning which happen to be one of the largest in Canary Wharf, London.
Luke Murfitt, Managing Director, Integrity Cleaning
I was skeptical at first but the effect it's had on the business has been exceptional. Our coach helped us structure our company from top to bottom in a more efficient way so we could survive the pandemic. We're now looking at expanding internationally which we would have never been able to do before starting with ActionCOACH UK.
Raed Hamandi, Business Owner, Bonham & Brook
You're going to see some visceral improvements in your business, there's no doubt or maybe in yourself as well. I added exercise goals to my coaching, something I've never cared about, now I'm sort of cycling regularly and doing gym stuff and this is awesome. It makes you feel really good and that feeds into the business and in your own personal life.
Joe Terrell, Managing Director, Drifted
Since Charles Gulland started working with ActionCOACH UK, Wigwam Holidays has grown exponentially with turnover increasing from 400k to 1.4m! With a net profit increase from 45k to 100k!
Charles Gulland, Managing Director, Wigwam Holidays
Do You Feel Stuck With An Unpredictable Sales Pipeline?
This assessment shows you where your sales pipeline is losing momentum and what’s holding deals back, giving you a clear starting point to improve consistency, conversion, and control.
- Takes less than 3 minutes to complete
- Completely free to access
- Receive customised results instantly
Chris Duke ActionCOACH
I spent 25 years in tech marketing, ten of them at Apple, leading product marketing across Europe. Now I help business owners in North Suffolk and Norfolk build businesses that actually work without them.
As an ActionCoach, I bring structure, honest challenge, and genuine care to every client relationship. My approach is simple: I ask the right questions, hold you accountable, and help you find answers that stick.
I'm a team player at heart, on the hockey pitch and in business. If you're ready to think differently and take action, let's talk.
What's it like
Working with Chris
Working with Chris means straight talk. He'll ask questions you haven't thought to ask yourself, then hold you to the answers.
Every session is built around you. Chris uses DISC profiling to understand how you think and communicate, so the coaching fits the person, not a template. Expect honest feedback, practical tools, and a clear focus on what actually moves the needle.
Outside the boardroom, Chris coaches hockey and mentors young entrepreneurs through the YESS Foundation. He brings that same commitment to every business owner he works with.



