Back into profit with a real plan: Holistic Care 4 U

Holistic Care 4 U is a care services business based in Rotherham, working across domiciliary care, residential care and training. Director Taurai Tongoona came to me because the business was busy day to day but not building anything that compounded.

The challenge

When Taurai first came to me, the picture looked familiar to anyone who has run a small but ambitious owner-managed business. The work was being done. The team was working hard. The clients were being looked after. But the business itself had no real plan — no clear statement of where it was going over the next 18 months, no specific quarterly priorities, and crucially no working profit model.

The day-to-day was busy. The strategic picture was not. Without a profit model, the business could not consistently grow margin. Without a plan, the team could not row in the same direction. Without those two things, the business was running on activity rather than direction.

The approach

We worked together on the disciplines that turn busy into building.

A real business plan. Not a document — a working 18-month operational plan with three to five priorities each quarter, named owners, clear outcomes and a weekly review rhythm to keep it alive.

A profit model that actually models profit. Visibility into the unit economics. Where margin was being made, where it was leaking, what specific levers could be pulled to widen the gap between revenue and cost.

Leadership disciplines. Weekly leadership rhythm. Monthly performance review. Quarterly planning day. The systems that knit the plan into how the business actually runs, week after week.

The result

Holistic Care 4 U is back into profit. There is a solid business plan that the team understands and executes against. There is a clear methodology for growing margin going forward. The business has direction it did not have before — and Taurai has a clearer view of what he is building.

The change was not in the services they offered or the market they served. It was in how the owner spent the week, and the disciplines that were installed at the leadership level.

"Working with Tim has been a game changer for our business. He has a real talent for cutting through the noise and helping us clearly identify what truly matters. What sets Tim apart is his ability to bring structure to our thinking — turning ideas into clear priorities and actionable plans. He doesn't just advise; he challenges, guides, and holds us accountable to the standards we set. If you want a coach who will help you focus, think better, and actually execute, Tim is the one."

— Taurai Tongoona, Director, Holistic Care 4 U

What this means for £5m+ owners

Holistic Care 4 U is not a £5m+ business yet — but the disciplines that put it back into profit are exactly the same disciplines that take a £5m+ business from busy-but-stuck to consistently growing margin.

Most £5m+ businesses I meet across Rotherham and the surrounding areas have variations of Taurai's "before" problem. They are busy. They are working hard. But the strategic plan is in the owner's head rather than written down. The profit model is implicit rather than explicit. The leadership rhythms are aspirational rather than installed. The result is the same — activity rather than compounding progress.

The fix scales. Plan, profit model, leadership disciplines. Same three things, bigger numbers.

Step 1: Get your data. Take 7 minutes to score your whole business across the 6 disciplines of profitable growth. You will get an instant, personalised report on the biggest gaps holding you back. Score your business →

Step 2: Let us talk. Book a 30-minute Discovery Call directly into my diary. We will look at your scorecard, talk through where your business is on plan, profit model and leadership rhythm, and decide what a sensible next move looks like. Book a discovery call →

Alternatively, if you are based in Rotherham or across South Yorkshire and want a quick chat first, call the office on 01709 242751 or email me at timcoleman@actioncoach.co.uk.