Background
"Before starting with ActionCOACH, our business operated in what I’d describe as organised chaos - while we had a general sense of what needed to be done, there was no alignment or clear direction as a team, and little buy-in toward a shared goal. We were also facing a sales deficit but didn’t know how to turn things around effectively. One of our biggest challenges was the lack of a structured sales procedure; everyone assumed they knew what to do, but there was no unified system. Scott from ActionCOACH changed that by helping us identify what needed to be done, creating clarity, structure and providing guidance to implement the changes. Initially, I was skeptical about coaching, but it turned out to be a game-changer. Scott brought a fresh perspective, held me accountable, asked the right questions and helped us see our business challenges from angles we hadn’t considered. His support made a significant impact, both personally and professionally."
Initial Improvements
"Shortly after starting coaching with Scott, the first noticeable change was clarity within the team. I began communicating more effectively, clearly expressing what I wanted and why it mattered, which Scott coached me through. This shift led to a remarkable turnaround, with our turnover doubling from £35,000 one week to £70,000 the next. The team finally understood what was happening because I realised I hadn’t been telling them what I needed from them. Scott’s guidance made me confront that blind spot; he asked if my team even knew what I wanted, and I had to admit they didn’t - I’d never had that conversation with them. It was an eye-opening moment that helped me step back and shift my mindset about leadership. I began prioritising communication and delegation, understanding that I didn’t need to do everything myself. While delegation takes time and skill, Scott’s support encouraged me to start handing over tasks and trust my team more, which has made a significant difference in how I run the business."
The Results
"Since working with ActionCOACH, we’ve seen significant improvements in team clarity, cohesion and overall turnover. One of the most impactful changes has been implementing monthly team meetings, which provide an opportunity for everyone - who typically work independently with their own clients - to come together and reflect on achievements over the past four weeks. This has enhanced team communication and alignment. On the sales side, we experienced a dramatic shift early on, with our figures doubling after only a few sessions working with Scott and we’ve maintained those higher levels since then, staying well above the red line. Operationally, I’ve adopted tools like a default diary, which has been transformative for my personal productivity; if it’s in the diary, it gets done - no more procrastination. Personally, having Scott to bounce ideas off has been invaluable. As a leader, it’s often hard to find someone to challenge your thinking or validate your decisions and Scott has been that trusted advisor, providing guidance, fresh perspectives and unwavering support. His coaching has not only driven measurable business growth but also instilled confidence and clarity in my leadership approach."
The Future
"Thanks to coaching, I see our business evolving significantly, as the tools and skills Scott has introduced to me - and through me to the team - are setting the foundation for long-term success. Our five-year goal is to develop an app where clients can book services online, streamlining processes and achieving quicker turnover. This vision for growth would have felt out of reach before coaching, but now it feels doable. I believe ActionCOACH is particularly valuable for business owners who are stuck in the day-to-day grind, making money but unable to grow beyond their current cycle, or those planning an exit strategy and wanting a clear roadmap for success. What surprised me most about working with Scott was the incredible support network - not just from him but also from the quarterly gatherings with other business owners who share similar challenges and goals. It’s reassuring to bounce ideas off others, collaborate and always have someone to call when I’m stuck or unsure. The ongoing support has been a game-changer, giving me confidence and clarity to drive the business forward."
Coach Perspective
"What makes a great coach? A great client.. Shannon was one of those. She’s motivated, driven and filled with big dreams. Most importantly, she follows through - taking action and delivering results. Once I helped Shannon step out of the business, it was clear what we needed to fix. Together, we crafted a simple plan, and Shannon executed it with determination. The results? Nothing short of phenomenal, and achieved in record time. Working with Shannon has been an absolute pleasure, and I’m excited to see what we can achieve together in the future!"
-Scott Millar ActionCOACH
