Jeremy Abington from Bright Earth explains how his business had reached a natural plateau after around six years of steady growth. Like many experienced business owners, he initially felt confident in his own knowledge and ability, believing he understood his business well enough to continue progressing independently. However, over time he recognised that growth had slowed and there were gaps in areas such as marketing, sales, finance, and strategic planning that were limiting further progress.
This realisation led him to engage with Jeremy from ActionCOACH, starting with an initial coaching session that quickly highlighted new opportunities and untapped potential within the business. What stood out to him was not just the identification of these opportunities, but the structured approach to addressing them through clear goal setting, accountability, and ongoing coaching support.
Through the coaching process and continued Growth Club-style planning, Jeremy began to shift from being deeply involved in day-to-day operations to focusing more on working on the business rather than in it. This change allowed him to delegate more effectively, build better systems, and maintain business momentum without being constantly tied to operational tasks.
A key part of his development was gaining a clearer understanding of how much there was still to learn. Coming from a corporate and engineering background, he initially believed he had a solid grasp of core business areas, but coaching helped him uncover blind spots and expand his thinking around growth, strategy, and leadership. This ongoing learning process became a major driver of both business improvement and personal development.
As a result, the business is now in a stronger position, with improved structure, clearer direction, and renewed capacity for growth. At the same time, Jeremy has achieved a better work-life balance, no longer needing to work every evening and being able to spend more time with his family.
Overall, his experience highlights how working with ActionCOACH provided not just business growth, but also personal transformation—helping him regain clarity, reduce overwhelm, and unlock the next stage of his business journey.