Jonathan Varnavas from Precious Soles shares how taking over a 25-year family business from his father came with both opportunity and pressure. When he stepped in, the business was underperforming, and although there was ambition and intent to improve, there was little structure or clarity on how to achieve meaningful growth.
After connecting with Jeremy from ActionCOACH, Jonathan found a coach who was approachable, honest, and easy to work with—someone who could guide him through both the challenges and opportunities within the business. Whether discussing successes or difficulties, Jeremy provided a safe, practical space to build clarity and direction.
Through focused coaching and implementation, long-standing ideas that had remained unexecuted for years were finally put into action within weeks. This shift brought immediate improvements, including increased cross-selling and upselling through staff training, which led to a measurable rise in average basket value.
Further work on conversion rates delivered significant results, improving from approximately 72% to around 89%. With clearer insight into performance drivers, Jonathan and his team were able to identify their highest-converting sources and focus their marketing efforts more effectively—leading to even stronger results.
Beyond the numbers, the biggest transformation was personal. Coming from a non-business background, Jonathan initially felt overwhelmed by financials and operational responsibility. Through step-by-step coaching, he developed a much stronger understanding of how the business works, gaining confidence in reading the numbers and making informed decisions.
As a result, the business now has clearer direction, stronger performance, and a structured plan for continued growth. Jonathan also reflects on a renewed mindset—feeling more capable, confident, and aligned with the future of the business.
He describes the experience as transformative, highlighting both personal development and measurable business improvement. With Jeremy’s support, what once felt uncertain is now becoming a clear, actionable path forward—and ActionCOACH continues to play a key role in helping him achieve the growth he always knew was possible.