This success story highlights how Alex Adlung, CEO of Naturtreu, transformed his business from reactive growth into a structured, high-performing organisation.
Before working with Jamie Goral, the business was growing—but lacked the leadership structure, clarity, and systems needed to sustain that growth.
Through coaching, the business achieved:
Naturtreu was expanding rapidly—but internally, there were challenges.
The leadership team struggled with:
As Alex explains:
“We were working more like firefighting… we didn’t know how to enable the team properly.”
Despite having a capable team, the business lacked the structure to fully unlock its potential.
Working with Jamie Goral introduced the frameworks needed to scale effectively.
One of the first steps was aligning leadership around a shared vision.
“He helped us get clear on what the vision might look like.”
Regular accountability sessions ensured consistent execution.
“He made sure that whatever we set as goals was actually accomplished.”
A major transformation came from enabling the team to take ownership.
“Enabling the team to own what they are doing… freed up way more time.”
The business shifted from reactive problem-solving to structured operations.
The impact of these changes has been remarkable:
“We have grown significantly… and can only hold this pace with the systems in place.”
The business is now operating at a completely different level.
With systems and delegation in place, the founders gained:
“We are not the people firefighting all the issues anymore.”
This shift is critical for scaling at high levels.
Alex’s story highlights a key insight:
Key lessons include:
Many businesses struggle not because of lack of opportunity—but because of leadership structure.
For Alex Adlung and Naturtreu, working with Jamie Goral has enabled rapid, sustainable growth.
From reactive operations to a £90M business, the company is now:
If you're an established business owner looking to break through a growth plateau, improve profitability, and build a more scalable, systemised company, this is exactly the kind of transformation Jamie Goral helps deliver.
Whether you're struggling with direction, team performance, or simply know your business is capable of more, a focused business coaching session can help you identify the gaps and create a clear plan for growth.
Book a call with Jamie Goral today to discover how you can implement proven strategies, strengthen your leadership team, and unlock the next level of your business.