Overview
This success story follows brothers Dhimant Patel and Harish Patel, founders of Swiss Cell, a luxury beauty brand distributor, as they launched and rapidly developed a new distribution business with the support of Jamie Goral.
Although they brought more than 30 years of experience in the retail and pharmacy sectors, running a distribution company required a completely different approach. With Jamie's coaching, they introduced the structure, systems and leadership needed to build a scalable business from the ground up.
Through coaching, the business achieved:
- Strong business structure from the outset
- Clear operational systems and processes
- Greater confidence in leadership and decision-making
- Faster, more sustainable business growth
- A solid platform for future expansion
The Challenge: Entering a New Industry Without the Right Structure
Launching a new business always brings uncertainty, even for experienced entrepreneurs.
Having successfully operated within the retail and pharmacy industry for many years, Dhimant and Harish understood their products and customers—but running a wholesale distribution company required different systems, processes and management skills.
As Dhimant explains, they simply didn't know how to structure the business correctly in the early stages. Jamie was brought in to provide the guidance and framework needed to build the company properly from day one.
Their challenges included:
- Building an entirely new business model
- Creating operational structure
- Developing scalable processes
- Learning how to manage a distribution business
- Avoiding costly mistakes during rapid growth
Building a Strong Business Foundation
Rather than relying on trial and error, Jamie helped the business implement proven systems that would support long-term growth.
1. Creating Business Structure
The first priority was giving the company a clear operating framework.
This included:
- Clearly defined business processes
- Better organisation across the company
- Improved operational consistency
- Strong foundations for future growth
The result was a business that could scale with confidence rather than relying on guesswork.
2. Improving Leadership and Decision-Making
Launching a new business means making hundreds of important decisions.
Having an experienced coach provided an external perspective that helped the owners make better decisions while avoiding common pitfalls.
Instead of reacting to problems, they developed a more strategic approach to running the company.
3. Building Systems That Support Growth
As the company expanded, strong systems became increasingly valuable.
Jamie helped introduce processes that allowed the business to operate more efficiently while preparing for future growth.
These systems reduced unnecessary complexity and created consistency throughout the organisation.
The Results: Rapid Progress in the First Year
With the right structure in place, Swiss Cell made exceptional progress during its first year.
The business benefited from:
- Significant business growth
- Improved operational efficiency
- Greater confidence as business owners
- Clear direction for continued expansion
- A scalable foundation for future success
According to the owners, the business had gone "miles within a year" thanks to the coaching and guidance they received.
What This Means for Other Business Owners
Dhimant and Harish's story highlights an important lesson:
👉 Experience in one industry doesn't automatically prepare you for every business challenge.
Many entrepreneurs:
- Launch businesses with strong technical expertise
- Lack proven management systems
- Learn through costly mistakes
- Delay growth by trying to solve everything themselves
Working with an experienced business coach provides the structure and guidance needed to accelerate success while avoiding unnecessary setbacks.
Conclusion
For Dhimant and Harish Patel, working with Jamie Goral provided far more than business advice.
It gave them the confidence, structure and systems needed to launch and grow a successful luxury beauty distribution company.
Today, Swiss Cell has:
- Strong operational foundations
- Clear business processes
- Confident leadership
- Sustainable growth strategies
- A platform for continued expansion
Their journey shows that even experienced entrepreneurs can achieve faster results when supported by the right coach.
