Sam Bettridge, owner of SJ Bettridge Financial Planning, shares his journey from growing up in Redditch to setting up his own business eight years ago, after leaving a corporate role at a national organisation. He reflects on the importance of client focus, delivering an outstanding customer experience, and the lessons learned along the way.
Sam discusses the challenges of hiring, the realities of remote working, and the impact of building a strong local team. He also explores the value of mentorship, thoughtful decision-making, and creating balance between profitability and quality of life.