Cash is where innovative companies end. It is rarely where they start.
Date and time
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Location
Crawley Innovation Centre, Fleming Way
Crawley
RH10 9QL
Free
A FREE 2-HOUR WORKING SESSION FOR INNOVATIVE, FAST-GROWING BUSINESSES
Free Learning
Hosted by: ActionCOACH Horsham & Crawley Innovation Centre
Only 38.4% of UK businesses born in 2019 survived into 2024 (ONS). In CB Insights’ study of 431 failed VC-backed startups, running out of capital was cited in 70% of the 385 cases with identifiable causes; CB Insights describes it as usually the final symptom rather than the root problem.
Once a business has found its market, cash problems often start earlier, in how work is won, delivered, collected and managed.
Thursday 22 October 2026, 10:00am–12:00pm.
Co-hosted by ActionCOACH Horsham and Crawley Innovation Centre.
Led by Vern Dercksen, Business Coach, ActionCOACH Horsham.
Seats capped at 20. Register early to guarantee your place.
YOU BUILT SOMETHING THE MARKET WANTS. THE BUSINESS BEHIND IT IS STILL CATCHING UP.
Most innovative companies are held back by what is missing underneath the product. Maybe sales still runs through the founder. Delivery depends on whoever's free that week. The team has grown faster than the structure underneath it.
WHAT YOU’LL LEAVE WITH
By the end of the two hours, you will have:
- A one-page map of your four processes: Win, Do, Collect and Glue for your own business.
- Your weakest process identified, with its impact on cash, capacity or dependence on you as the founder.
- One action to complete within seven days, with a named owner.
In two hours, walk through the four processes that let a business run without depending entirely on the person who started it: winning the work, doing the work, collecting the money, and managing the people who make it happen.
Unpredictable sales (Win), costly delivery (Do) and unclear ownership (Glue) can all put pressure on cash before an invoice reaches Collect.
THE REAL REASON GROWTH FEELS HARDER THAN IT SHOULD
Most innovative business owners aren't short of ideas. They're short of process. When one of the four breaks, winning work, delivering it, getting paid, or managing people, everything downstream feels it, even when the real fault sits somewhere else entirely. The businesses that scale aren't only the ones with the best product. They're the ones that built the structure underneath it before they needed it.
IS THIS RIGHT FOR YOU?
Your product moved fast. Your operations were never built to keep up.
- Founders whose sales pipeline still lives entirely in their own head and their own diary
- Businesses where delivery quality depends on whichever engineer or team member happens to be free
- Teams who've hired fast for skill but not for management, so nobody is actually managing anyone
- Leaders who know the next stage of growth needs a system they haven't built yet
- Founders who are still the single point of failure in the business they built to scale
This isn't a sales pitch. It's a working session. You'll leave with your four processes mapped, your weakest link identified, and a practical seven-day action with a named owner, whether or not we ever work together again.
ABOUT VERN DERCKSEN
Vern Dercksen, Business Coach, ActionCOACH Horsham.
Vern works with growing businesses across Horsham, Crawley and the Gatwick Diamond area, helping owners install the systems and processes that let a business run without depending entirely on them. ActionCOACH is the world's number one business coaching franchise, working with businesses across the UK using proven frameworks rather than generic theory.
FREQUENTLY ASKED QUESTIONS
Is this actually free?
Yes. Free, no card details, no hidden cost.
Is this a sales pitch in disguise?
No. It is a working session on the four processes. You will walk away with something to apply immediately, whether or not you ever work with ActionCOACH.
Can I bring a colleague?
Yes, spaces are limited to 20 so please register each attendee separately.
Where do I park?
Crawley Innovation Centre, Fleming Way, Crawley RH10 9QL. Free parking on site.
What if I can only make part of it?
The four processes build on each other, so it is worth attending the full two hours if you can.
RESERVE YOUR FREE SEAT
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