It’s Time Build Predictable Profit
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1200 + VAT
A practical 12-week sprint to design, implement, and embed the systems that drive sustainable profit growth.
MasterCLASS
Hosted by: Vern Dercksen
Install a Profit System that Drives Predictable Growth
This 12-week sprint is a structured implementation programme designed to help business owners build a Profit Machine that consistently attracts, converts, and retains profitable customers — without relying on guesswork or scattered tactics.
It follows the proven ActionCOACH 12-Week Marketing Sprint framework, combining training, coaching, and accountability to ensure results are not just learned, but applied and embedded .
This is not just training.
It’s implementation.
What If Your Business Had a Profit System That Worked Consistently?
Most businesses don’t struggle because they lack ideas.
They struggle because their efforts are inconsistent, unmeasured, and unsystemised.
This sprint is designed to transform:
- reactive decisions into deliberate ones
- scattered activity into a clear system
- unpredictable results into controlled growth
By the end of 12 weeks, you won’t just understand your numbers better,
your business will operate differently.
This directly reflects the programme goal outlined in the source document: installing a proven system that attracts, converts, and retains profitable customers .
This Is More Than Just Training
Traditional training fails because information fades without reinforcement.
That’s why this sprint integrates:
- structured learning
- real-world application
- coaching support
- accountability and measurement
This approach directly addresses the “forgetting curve” and ensures skills are retained, embedded, and used, not just learned .
How the 12 Weeks Work
The sprint follows the Learn → Engage → Measure & Improve model outlined in the document .
Learn Weekly
- Short, focused weekly learning inputs
- Clear frameworks, not information overload
- Each session builds on the last
Engage Actively
- Weekly facilitated sessions
- Discussion, application, and decision-making
- Direct relevance to your business
Measure & Improve
- Regular tracking of key numbers
- Feedback loops to refine what works
- Continuous improvement rather than big, risky bets
What We Build Over 12 Weeks
Using the 6 Ways to Build Your Profit Machine, we systematically strengthen the levers that drive profit:
- Leads
- Conversion
- Retention
- Average Transactions
- Average Sale Value
- Margin
We don’t try to fix everything at once.
We focus on the right lever, at the right time, in the right order.
This mirrors the document’s emphasis on data-driven decision-making, measurable systems, and predictable growth .
The 12-Week Journey (High-Level)
Phase 1: Clarity & Direction
- Understand your current numbers
- Identify profit leaks
- Set clear targets and priorities
Phase 2: Build & Implement
- Install systems around key levers
- Improve conversion, value, and consistency
- Test, measure, and refine
Phase 3: Embed & Scale
- Lock in habits and behaviours
- Create a rhythm for ongoing improvement
- Ensure the business grows without constant firefighting
This reflects the transformation roadmap shown in the session-by-session overview in the document .
Who This Sprint Is For
This sprint is designed for business owners who:
- have a team in place
- are already busy and capable
- want predictable, profitable growth
- are tired of random tactics
- are ready to implement, not just learn
It is not suitable for those looking for quick fixes or passive content.
Outcomes You Can Expect
By the end of the 12 weeks, you will have:
- a clearly defined Profit Machine
- systems that drive consistent leads and sales
- improved conversion and average sale value
- better control of margin and cash flow
- confidence in where to focus next
These outcomes directly align with the programme benefits outlined in the document: consistent lead flow, higher conversion rates, and predictable profitability .
Next Steps
If you’re ready to stop leaving profit to chance and start running your business with clarity and control, the Build Your Profit Machine: 12-Week Implementation Sprint is the next step.
Places are limited to ensure quality, relevance, and real implementation.
Register your interest and we’ll guide you through the next steps.
Hosted By
Vern Dercksen
Business Coach
27 Mar 2026
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