A More Effective Approach to Sales for 2026
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Overview
Free Learning
Hosted by: ActionCOACH Bury St Edmunds
Improve your sales using mindset tactics that actually work.
A new year is the perfect time to take a fresh look at how you approach sales.
Many businesses we speak to are dealing with the same sales challenges, including:
Inconsistent sales results month to month
Sales conversations feeling awkward or uncomfortable
A lack of confidence when following up leads
Plenty of activity, but not enough conversions
Sales teams working hard but not always working in the right way
With added pressure after November’s Budget (particularly around tax increases and cashflow), improving turnover has never felt more important.
We are holding a practical, no-fluff webinar, for business owners and sales teams across East Anglia who want to improve results by getting the mindset side of sales right - without scripts, pressure tactics or anything that feels unnatural.
This webinar is ideal for
Business owners who are also responsible for sales and want more consistent results
Salespeople who want to feel more confident, professional and effective
Small-to-medium-sized businesses with a strong focus on sales-led growth
Teams working in industries where relationships, trust and conversions matter
Sales managers who want to support their team and improve overall sales performance
What we’ll cover
During the session, we’ll look at the foundations of successful selling, including:
Sales mindset and professionalism
What selling really means in today’s business environment
Why mindset has such a big impact on sales performance
The key characteristics of high-performing salespeople
What sets top sales professionals apart
Confidence, motivation and credibility
How to approach sales conversations with confidence
Staying motivated and consistent, even when results dip
What it means to be a professional salesperson
Using testimonials properly to build trust and improve conversions
Practical application
Simple actions you can take immediately
Homework to help you apply what you’ve learned after the session
What you’ll gain from attending
By the end of the webinar you will:
☑️ Have a clearer understanding of what effective selling actually looks like
☑️ Know how to spot mindset issues that may be holding sales back
☑️ Feel more confident and professional in sales conversations
☑️ Understand how to build trust and credibility more quickly
☑️ Leave with practical steps you can use straight away to increase sales activity and turnover
This session is practical, relatable and focused on real-world sales challenges faced by SMEs.
Date: Tuesday 20th January 2026
Time: 10:00am – 11:00am
Format: Live online webinar
Cost: Free
Who should attend: Business owners and salespeople based in East Anglia
