You Don't Need More Managers. You Need a Management Team
Insights from the coaching room
A business can have five managers and still not have a management team.
There might be a Sales Manager.
An Operations Manager.
A Finance Manager.
An Office Manager.
Perhaps a General Manager.
They all have titles. They all have responsibilities. They may even sit around the same table every Monday morning.
But that doesn't necessarily make them a management team.
Because there's an important difference between a group of managers responsible for their own areas and a management team collectively responsible for the performance of the business.
As a business grows, that difference matters enormously.
A Collection of Managers Isn't a Management Team
In many growing businesses, individual managers are perfectly capable within their own areas.
Sales manages sales.
Operations manages delivery.
Finance manages the numbers.
HR or Office Management looks after people and administration.
On the surface, everything looks sensible.
The problem appears when something crosses those boundaries.
Sales wins work that puts pressure on Operations.
Operations makes a decision that affects margin.
Finance identifies a cash-flow issue caused by decisions elsewhere.
Recruitment affects capacity across several departments.
A major customer issue requires commercial, operational and financial judgement.
Suddenly, nobody quite owns the whole problem.
So it gets escalated.
And the person at the top becomes the place where all the pieces are joined together.
That's often the sign that you have good functional managers, but not yet a fully functioning management team.
Managers Have Two Jobs
I think every senior manager has two responsibilities.
The first is obvious:
Manage your area well.
The second is sometimes less obvious:
Help manage the business well.
Those aren't the same thing.
A Sales Manager might hit their sales target while creating enormous delivery problems.
Operations might improve efficiency while inadvertently damaging customer experience.
Finance might control expenditure so tightly that the business fails to invest in something important.
Each department can optimise its own performance while the overall business suffers.
That's why managers need to be able to look beyond their individual functions.
The question can't simply be:
“What's best for my department?”
It has to become:
“What's best for the business?”
Because ultimately:
Departments don't run businesses. Businesses run through departments.
Watch the Language
You can often hear the difference in management meetings.
Listen for phrases such as:
“My team…”
“Their department…”
“That's Sales' problem…”
“Operations need to sort that…”
“Finance haven't…”
Compare that with:
“What do we need to do?”
“How does this affect the business?”
“What outcome are we trying to achieve?”
“How are we going to solve this?”
The difference may seem subtle.
It isn't.
The first language describes a collection of departments.
The second starts to sound like a management team.
A strong management team doesn't stop people representing their own areas.
In fact, you need them to.
But they also recognise that once they're sitting around the management table, they're collectively responsible for something bigger.
The business.
When Everything Still Goes Through You
There's another reason capable managers can struggle to become a genuine management team.
Everything still goes through the person at the top.
The Sales Manager has an issue with Operations?
They come to you.
Finance needs something to change?
They come to you.
Two managers disagree about a priority?
They wait for you to resolve it.
You gradually become the communication and decision-making link between people who should increasingly be working things through together.
It's easy to see how this happens.
You're probably experienced.
You know the business well.
And you can often resolve the issue faster.
But over time, it creates a pattern:
Managers learn to manage upwards rather than work across the business.
Then it becomes frustrating when you find yourself thinking:
“Why can't they just sort this out between themselves?”
The answer may be that they've never really had to.
Encourage Managers to Work Across the Business
The shift doesn't mean removing yourself from important decisions.
It means being more deliberate about which decisions genuinely require you.
Suppose your Sales and Operations Managers disagree about how to deal with a capacity issue.
You could listen to both arguments and decide.
Problem solved.
Or you could ask:
“Have you discussed this together?”
“What outcome does the business need?”
“What options have you considered?”
“What do the two of you recommend?”
Now something more valuable is happening.
They're learning how to manage competing priorities together.
As the management team develops, more communication, problem-solving and decision-making should happen across the team, rather than simply up to you and back down again.
That's an important sign of management maturity.
They Need a Shared Version of Reality
Another characteristic of a fragmented management team is that everybody knows their own numbers, but few understand the business numbers.
Sales knows the pipeline.
Operations knows the workload.
Finance knows the cash position.
But does the whole management team understand:
- revenue against target?
- gross margin?
- profitability?
- cash position?
- sales pipeline?
- operational capacity?
- customer performance?
- progress against the quarter's priorities?
I'm not suggesting every manager needs to become an accountant.
But senior managers need enough commercial understanding to appreciate how their decisions affect the wider business.
Sales needs to understand the consequences of margin and capacity.
Operations needs to understand the commercial implications of delivery decisions.
Everyone needs some understanding of cash.
A management team can't collectively manage a business if everybody is working from a different version of reality.
Shared numbers create shared understanding.
And shared understanding leads to better decisions.
Management Meetings Should Manage the Business
This is where management meetings can either help enormously or achieve very little.
A management meeting shouldn't simply be:
“Tell me what's happening in your department.”
That's an update meeting.
Sometimes useful.
But it's not the same as managing the business.
A good management meeting should help the team answer:
Are we on track?
Where aren't we on track?
Why?
What needs our attention?
What decisions need to be made?
Where do different parts of the business need to work together?
What are we committing to do before we meet again?
The purpose isn't to fill an hour with conversation.
It's to move the business forward.
That means decisions.
Actions.
Owners.
Deadlines.
And when the team meets again, those commitments come back into the room.
A management meeting should be a mechanism for running the business, not merely talking about it.
Who Leaves With the Actions?
Here's a simple test.
Look at the actions from your last three management meetings.
Who owns them?
If the most senior person repeatedly leaves with the longest action list, I'd question whether responsibility has genuinely been distributed.
A healthy management meeting should increasingly end with statements such as:
“Sarah owns that.”
“James will make the decision.”
“Sales and Operations will resolve that by Friday.”
“Finance will bring us the numbers next week.”
Not:
“Leave it with me.”
The person leading the business will obviously still have actions.
But they shouldn't automatically become the owner of every important issue.
If managers are genuinely managing, they need to own outcomes rather than simply identify problems.
Accountability Can't Only Come From the Top
In many owner-led businesses, accountability works in one direction.
The person at the top holds each manager accountable.
That works — up to a point.
But stronger management teams develop something else:
peer accountability.
Managers begin to challenge one another.
Not aggressively.
Not politically.
Professionally.
The Sales Manager can challenge Operations.
Operations can challenge Sales.
Finance can question a decision that's damaging margin.
One manager can say to another:
“You committed to doing that last week. Has it been done?”
That can initially feel uncomfortable, particularly in businesses where challenge has traditionally come from one person.
But it's an important development.
Because accountability is starting to belong to the team rather than relying entirely on the person at the top.
Don't Confuse Harmony With Teamwork
A strong management team won't always agree.
In fact, I'd be slightly concerned if they did.
Sales wants flexibility.
Operations wants consistency.
Finance wants stronger margins.
Customer service wants faster responses.
Those tensions are natural.
And often healthy.
The objective isn't to remove disagreement.
It's to create an environment where managers can challenge each other's thinking, debate the options and then make a decision in the interests of the business.
Strong teams can disagree.
What matters is what happens afterwards.
Can they decide?
Can they commit?
Can they support the decision even if it wasn't their preferred option?
That's very different from everybody politely agreeing in the meeting and then complaining about the decision afterwards.
Give Managers Something Real to Manage
There's another issue worth considering.
Sometimes we give somebody a management title without giving them genuine authority.
They're responsible for the result.
But they can't make many of the decisions required to achieve it.
They can manage people.
But can't approve expenditure.
They can recommend recruitment.
But can't make the decision.
They can deal with customers.
Until the customer becomes particularly important.
Then somebody more senior takes over.
They can run the department.
Provided they run it exactly as it has always been run.
That's not genuine management responsibility.
If you want managers to become more capable, they need clearly defined authority.
What can they decide?
What can't they decide?
What expenditure can they approve?
Which numbers do they own?
What outcomes are expected?
When should something be escalated?
Where are the boundaries?
Because:
You can't hold somebody fully accountable for an outcome without giving them sufficient authority to influence it.
You Don't Need Everyone Making Every Decision
Collective responsibility doesn't mean decision-making by committee.
That would create a different problem.
A strong management team should still have clear individual ownership.
If something belongs to Sales, the Sales Manager should be able to make appropriate decisions.
If something belongs to Operations, Operations should own it.
The whole management team doesn't need to vote on every issue.
The goal is clarity.
Who owns this?
Who needs to be involved?
Who needs to know?
Who ultimately decides?
Good management teams combine collective responsibility for the business with clear individual responsibility for decisions.
Could the Meeting Happen Without You?
Here's an interesting test.
Could your management team hold an effective management meeting without you?
Not forever.
Not because your contribution doesn't matter.
But occasionally.
Would they still review the numbers?
Would they identify problems?
Would they challenge one another?
Would decisions be made?
Would actions be agreed?
Would somebody make sure those actions happened?
Or would everyone simply wait until you returned?
If the whole management rhythm stops whenever one person isn't there, you may still have more dependency than you realise.
A developing management team should increasingly be capable of managing the business together.
A Practical Exercise
At your next management meeting, don't immediately try to change anything.
Observe.
Ask yourself:
Who does most of the talking?
Who asks most of the questions?
Who makes most of the decisions?
Who leaves with most of the actions?
When two managers disagree, who resolves it?
Do managers challenge each other constructively?
Does everyone understand the key business numbers?
Are people primarily representing their departments or collectively managing the business?
And then, towards the end of the meeting, ask your management team:
“What are we still relying on me to do that this team should increasingly be capable of doing?”
Then resist the temptation to answer it yourself.
Listen.
The conversation that follows may tell you more about the maturity of your management team than another organisational chart ever could.
The Role at the Top Changes Too
Developing a management team inevitably changes the role of the person leading the business.
You may need to provide more context rather than more instructions.
Make expectations clearer.
Share more information.
Define decision-making authority.
Ask more questions.
Allow healthy disagreement.
Resist solving things too quickly.
Let somebody else chair the meeting occasionally.
And accept that a good decision made differently from the way you would have made it can still be a good decision.
This doesn't mean stepping away from leadership.
Quite the opposite.
It means moving from being the person who holds everything together to the person who builds a team capable of holding more of it together themselves.
Final Thought
Hiring managers doesn't automatically create a management team.
Job titles don't do it.
An organisation chart doesn't do it.
And a weekly management meeting doesn't do it.
A management team exists when a group of leaders accepts collective responsibility for the performance of the business.
They understand where the business is going.
They understand the numbers.
They work across departmental boundaries.
They make decisions.
They challenge each other.
They own outcomes.
And they don't need one person sitting in the middle of every conversation to make all of that happen.
So perhaps the question isn't:
“Have I got the right managers?”
A better place to start might be:
“Are our managers actually operating as a management team?”
Because the next stage of growth may not require another manager.
It may require the managers you've already got to become a team.
ActionCOACH Hastings, The Old School, High Street, Frant, TN3 9DT
01892 234200 info-hastings@actioncoach.co.uk